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IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&D and marketing. Discussing her new book, "Untapping Innovation," we discover how to drive human-led innovation using The Hero's Journey, uncover hidden habits, and write product stories that align cross-functional teams. Sally also explains how semiotics can help design future-focused products that truly resonate with consumers.
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ตอนอื่นๆ ใน PODCAST นี้
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IN CLEAR FOCUS: Columbia Business School professor Paul Ingram explains why shared values are the most powerful force in authentic brand-consumer relationships. Drawing from his book, "What Do You Really Stand For?", Paul reveals how to uncover core values, apply value homophily for consumer segmen…
IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of "Effective: How to Do Great Work in a Fast-Changing World," explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top perform…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Bigeye ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
