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Robb Conlon of B2B Business Class and Westport Studios once got a guest pitch so long and so self-focused that he stopped after the first sentence. It was 500 to 600 words, and he kept it. It's since turned up in a Captivate slide deck on LinkedIn as an example of a terrible podcast pitch. Dave Jackson explains why you should find out if a host is interested before sending the "War and Peace" version of your media kit. Robb then describes the guest he actually wants: someone with small-business knowledge his audience hasn't heard yet.
In This Episode:
- The bad pitch: A 500–600 word pitch that was all about the sender and nothing about the show or its listeners.
- Dave's elevator pitch test: If your short pitch doesn't get a "tell me more," that person probably isn't your audience. Start short and let interest pull out the details.
- Do I smell AI? Why pages-long bios make hosts suspicious.
- Robb's perfect guest: Someone who can teach business owners something they don't know yet, like a recent B2B Business Class guest who covered AEO (answer engine optimization). His listeners run small businesses and usually don't have specialists on staff, so he wants guests with a fun story and knowledge that makes jaws drop.
- New from PodPage: Guest intake form submissions now show up at pitchapodcast.com/guest, and hosts can choose which past guests appear at the top of the list.
Key Takeaway:
Lead with what the host's audience gets from you, not your life story. If they're interested, they'll ask for more.
Links & Resources:
- Robb Conlon / B2B Business Class: westportstudiosllc.com
- Captivate: captivate.fm
- PodPage: podpage.com
- School of Podcasting: schoolofpodcasting.com
- Share your pitch story and your perfect guest: pitchapodcast.com/story
- Previous Guests: pitchapodcast.com/guests
Mentioned in this episode:
Share Your Story and Get FREE Promotion For Your Show
We all get bad (and occasionally GOOD) pitches. The next time you get one, share it us by going to www.pitchapodcast.com/story and upload your story, and provide some links to your show.
