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Veronica Swanson Beard’s life changed when she met her future business partner, Veronica Miele Beard, and her future husband, Jamie Beard, on the same evening. The two Veronicas, who became sisters-in-law, share a love of fashion. They explored a number of possible business ventures together (including, at one point, maternity wear) before landing on their game-changing women’s dickey jacket.
Since they introduced their signature piece in a market set up in Veronica Swanson Beard's apartment in 2010, the company has exploded. They now offer a complete “uniform” for women: dresses, pants, shoes, swimwear, jewelry, and more. The two Veronicas are Co-CEOs of their namesake company, which was recently named Private Company of the Year by Women’s Wear Daily.
For Veronica Swanson Beard, their brand is the culmination of a dream that started as a young girl, and was heavily influenced by the stylish women she saw growing up in Naples, Florida, London, and Northern California.
💬 In this episode, we explore:
- What Veronica Swanson Beard’s mentor taught her that frames philosophy on working in the fashion business
- How the two Veronicas approach leading their company together
- Where Veronica Swanson Beard gets her design inspiration from
- The very-subtle, but important, (and not often spoken-about) detail in Veronica Beard jeans that Veronica Swanson Beard absolutely loves
- How the Co-CEOs managed some of the more challenging times faced by their company
- Veronica Swanson Beard’s outlook on building a company while also raising three sons
Resources:
🔗 Visit Veronica Beard
📸 Follow Veronica Beard on Instagram
📸 Follow Veronica Beard on LinkedIn
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