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How to fix it?
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In this week’s episode, we’re getting disruptive! Through the documentary makeSHIFT and its director, Tim Cawley – filmmaker, advertising veteran, big thinker, and problem solver – we get to go back in time to experience the metamorphosis of advertising in the time of the internet. Of course, it changed the world, but it also completely blew up the playbook for brands and the industry that brings them to the world. Join us as we learn why it’s now morph or die!
Key Takeaways:
- Subservient Chicken was only the beginning.
- If you’re not thinking about it now, you’re six months behind.
- It’s the “new” Wild West and only the people who are comfortable in chaos are going to survive.
- It has to be entertainment or they will tune you out.
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ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Higher Order ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.