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Welcome to the inaugural episode of the Heritage & Horizon Podcast! I am absolutely thrilled to launch this programme with my very first guest, Susannah Schofield OBE, Director General of the Direct Selling Association.
In this episode, I sit down with Susannah to explore the delicate balance between honouring the traditions of the direct selling industry and embracing the innovations that will define its future. We dive into "The Heritage" of the sector, discussing why the human connection, trust, and peer-to-peer recommendations must remain constant in an increasingly automated world.
We then look toward "The Horizon", tackling the essential shifts the industry must make to survive. Susannah shares her brilliant insights on the need for clearer transparency, the rise of creator-led selling, and how organisations can rebuild trust with a new, values-driven generation. We also have a bit of fun at the end with a quick-fire round to get to know the person behind the impressive CV.
Episode Chapters:
00:31 Introduction and Guest Background
02:58 The Heritage
11:12 The Horizon
23:23 Quick-Fire Questions
27:17 Episode Wrap-Up
If you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms:
Apple Podcasts: https://tinyurl.com/4su8x724
Spotify: https://tinyurl.com/t5daucb5
YouTube: https://tinyurl.com/mt8z7xdb
The conversation certainly does not stop here. I would love to hear your thoughts on my chat with Susannah, so please join the dedicated LinkedIn group to continue the discussion and put your own questions to her: https://www.linkedin.com/groups/17503046/
You can also find behind the scenes updates by following the podcast on Instagram at https://instagram.com/heritagehorizonpodcast and on TikTok at https://tiktok.com/@heritagehorizonpodcast.
