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What if one of the best negotiation strategies in real estate is simply being a decent human being who actually knows what they're doing?
After winning a competitive four-offer situation where the top two offers were neck and neck, Lindsay was reminded of something she's believed for more than 20 years in real estate: You don't have to be an asshole to be a great negotiator.
In fact, being one might actually be costing your clients deals.
In this episode, we're talking about the strange obsession some real estate agents have with being aggressive, why confidence and competence aren't the same thing, and how being professional, responsive, and genuinely good at your job can give you a competitive edge.
Because when the offers are close, the other agent's confidence in your ability to get the deal to closing matters.
In this episode:
- How being nice, responsive, and competent helped win a four-offer situation
- Why aggressive doesn't automatically mean effective
- The difference between advocating fiercely for your clients and letting your ego take over
- The competence problem in real estate (and why a license is just the beginning)
- Why answering your freaking phone is an underrated competitive advantage
- How your reputation can influence a negotiation
- Why being nice doesn't mean being a pushover
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