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Launching doesn’t have to mean scrambling, working until 11 PM, or trying to create your sales page while you’re already promoting your offer.
In this episode of the Deeply Rooted Business Podcast, Rachel and Jessica break down the two timelines every business owner needs to understand when planning a launch: the operations timeline and the marketing timeline.
While most launch strategies focus heavily on marketing, the behind-the-scenes operations work needs to start much earlier. Giving yourself enough runway for strategy, copy, design, tech, and testing allows you to enter your launch in sales mode—not still wearing your creation hat.
In This Episode, We Cover- The difference between your ops timeline and your marketing timeline, and why both matter
- How to plan your launch 12–16 weeks ahead for a less stressful experience
- What to prioritize during strategy, copy, asset creation, tech, and testing
- Why the marketing ramp-up phase is essential for warming up your audience
- How to structure your launch from open cart through post-launch so you're prepared before launch day
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
- Jess Website
- Rachel's Website
Hang Out & Say Hi!
- Deeply Rooted Business Instagram
- Jess Instagram
- Rachel's Instagram
