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How do you get creators to stay on-brand and play nice with the algorithm gods? In this quick, punchy bite, Matt Johnston tosses the question to Dan Coughlin, who breaks down the eternal tension between brand guidelines and platform best practices.
From TikTok trends to YouTube clickbait, we’re unpacking how to let creators do what works—without betraying your brand's soul.
🚀 Perfect for brand managers, influencer marketers, and creators looking to crack the content-performance code.
Keywords: creator strategy, brand guidelines, TikTok best practices, YouTube clickbait, influencer marketing, short-form video tips, content strategy, platform algorithm, branded content tips.
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Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”
Answer (Dan Coughlin):
UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.
Polished…
Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.
You’ll discover:
Why adding video to your product pages instantly builds …
Question (Derek):“What’s your process for finding creators who don’t suck?”
Answer (Dan Coughlin & Matt Johnston):
Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.
Use Your Own Feed: TikTok, Instagram, YouTube your algorith…
Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”
Answer (Matt Johnston):
Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand.
Brand Is Customer-Created: Your brand…
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”
Answer (Dan Coughlin & Matt Johnston):
Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.
Collect Feedback: Reviews and di…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก mtjohnston42 ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
