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A successful launch isn’t just a single moment — it’s a carefully planned strategy.
In this GTM Essentials lesson, I’m walking you through how to launch a new product, feature, or category with intention, from pre-launch hype to post-launch analysis. You’ll learn how to set clear goals, track the right metrics, and avoid the “one-and-done” launch mistake most founders make.
We’ll cover:
- The difference between a launch and a full go-to-market strategy
- How to plan your pre-launch, launch week, and post-launch phases
- The key KPIs to track for success
- Why you need a centralized launch plan (and what to include in it)
- How to avoid burnout and ensure you have the right resources to execute
ADDITIONAL RESOURCES
→ Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials
→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_
LET’S CONNECT
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ Instagram: https://www.instagram.com/selinajho
→ TikTok: https://www.tiktok.com/@selinajho_
P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍
