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In this episode of FailCraft,bestselling author, publishing consultant, and former Simon & Schustereditor Ally Machate joins Ezekiel to unpack why so many brilliant founderswrite books that fail to move the needle in their businesses. While workingdeep inside Big Five editorial rooms, Ally witnessed firsthand how corporatepublishing models routinely reject vital, life-saving manuscripts simplybecause authors lack massive celebrity platforms.
Ally pulls back the curtain onthe fundamental difference between an "objectively good book" and the"right book for your business." She explains why traditionalpublishing contracts can sabotage speakers who need speed and flexibility,details the 2-to-3-year timeline of traditional deals, and contrasts thestrategic use of AI to accelerate expertise versus relying on LLMs withouthuman judgment. She also shares a 3-step positioning audit to clarify yourtarget reader and align your manuscript with speaking, consulting, andenterprise goals.
Key Takeaways:
Connect With Ally Machate &The Writer's Ally:
Chapters:
00:00 Introduction: AllyMachate & Strategic Book Publishing
02:34 The Big Five Dilemma: WhyPlatform Trumps Quality at Simon & Schuster
07:13 The Fundamental Error: WritingWhat You Want vs. What Readers Need
08:50 Objectively Good vs.Strategically Effective Books
10:12 Traditional vs.Independent: Which Model Fits Your Goals?
12:12 Why Giving Books Away Isa Nonfiction Superpower
14:19 AI in Authorship: Real-WorldCase Studies in Expertise
17:58 Protecting Integrity:Copyright Law & Human Authored Certification
20:53 Overcoming StalledManuscripts: The 3-Step Positioning Audit
24:00 Access the Free Webinarat Offers.TheWritersAlly.com/Failcraft
