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Think you're making rational buying decisions? Think again. In this eye-opening conversation, marketing veteran and behavioral science expert Gee Ranasinha reveals why 95% of marketing fails—and it's not because of bad products or services.
Gee has spent 18+ years helping over 400 businesses in 20+ countries crack the code on what drives sales. As CEO of Kexino and a Fellow of the Chartered Institute of Marketing, he's teaching MBA students (and now you) the uncomfortable truth: your customers aren't buying based on logic, features, or price comparisons. They're buying based on unconscious biases, emotional triggers, and mental shortcuts they don't even realize they're using.
Whether you're a business owner, marketer, or entrepreneur struggling to move the revenue needle, this episode will fundamentally shift how you think about selling.
You can hear the full episode on Thursday, October 8th
