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In this podcast, Senior Content Marketing Manager at Moz, Chima Mmeje and Bruce Bignell dive into the evolving landscape of SEO and content marketing, highlighting the critical role of AI. They discuss leveraging AI for efficient content creation and the ethical considerations that come with it.
The conversation covers AI's utility in keyword research, topic generation, and optimizing content for both search engines and user intent. Chima emphasizes the irreplaceable value of original research in SEO and shares strategies for building thought leadership and trust. The discussion also touches on crafting user-centric content and the importance of continuously monitoring and adapting content strategies in a dynamic digital marketing environment.
Covering:
- How Chima uses AI for content
- How to build thought leadership in 2024
- How to create a content marketing strategy on a budget
- Ethics of AI
- How you should optimise your content for re-purposing
- Top tips for building high quality backlinks
- What to do if your content isn't performing well
- What's in Chima's tech stack
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