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This is a draft of the book EUREKA: How to Onboard New Users and Turn Them Into Lifelong Customers
ความยาวเสียงโดยเฉลี่ย:
14 minutes
ภาษาอังกฤษ
สหรัฐอเมริกา
14 ตอน
ตั้งแต่ 19 กุมภาพันธ์ 2021
serial
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Hey, there it's Ramli John. And if you're listening to this, that means that you've generously taken the time to peer review my upcoming book, EUREKA.So from the bottom of my heart, I just want to thank you.There are three things I'd love to hear from you: stop, start, and change1. Stop - what shou…
ตอนก่อนหน้านี้ 🔗
IntroductionThink back to the last time you discovered a software product when that incredible realization washed over you: life is never going to be the same again.It felt like you just gained an exciting new superpower. Tasks that were once hard or tedious are now easier, cheaper, faster… better.…
CHAPTER 1: User Onboarding – Your Product’s First ImpressionTwo things remain irretrievable: time and first impressions.- Cynthia OzickI'd like to start by asking a simple question.Why did you decide to read this book?Were you intrigued by the title? Did the fancy graphic on the cover spark your cu…
Transcript: https://docs.google.com/document/d/1A3HHVeZjE3zIjUvqcDcOPSWmE0rmU5ZtFAlro2ydwrs/edit#heading=h.jco5qalut5ep
CHAPTER 2: The Crux Of The Product-Led Growth StrategyFree the child’s potential, and you will transform him into the world.-Dr. Maria MontessorriThe first few years of a child's …
CHAPTER 3: Product-Led, Sales-Led, and Hybrid Onboarding StrategyStrategy is about making choices, trade-offs; it’s about deliberately choosing to be different.- Michael PorterWhen software first hit the mainstream market, it was unheard of to receive almost-instant access to a product with the sim…
CHAPTER 4: The Framework to Improve Your User OnboardingBuilding a good customer experience does not happen by accident. It happens by design.- Clare MuscuttAll users are lazy, vain, and selfish.It sounds harsh. But I didn’t say it. Scott Belsky, Chief Product Officer at Adobe, did.It’s an observat…
CHAPTER 5: Establish An Onboarding TeamTeamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.- John Maxwell“Bond. James Bond.”From the first time I saw a James Bond movie, I’ve been a big fan. One weekend, I binge-watched all 24 films, starti…
CHAPTER 6: Understand Your New UsersMake the customer the hero of your story.- Ann HandleyThere’s a saying that “hope is not a strategy.”It’s actually unclear where this phrase originated, but it’s been popularly exclaimed by leaders such as Barack Obama, James Cameron, Vince Lombardi, and many oth…
CHAPTER 7: Refine Your Onboarding Success CriteriaIf you do not know where you are going, every road will get you nowhere.- Henry A. KissingerGoogle Maps can be quite a marvel. The vast majority of the time, it gets us where we need to go without having to think about it. We just plug in our destin…
Transcript: https://docs.google.com/document/d/1A3HHVeZjE3zIjUvqcDcOPSWmE0rmU5ZtFAlro2ydwrs/edit#heading=h.3x1wa7tarrfi
Chapter 08: Evaluate Your Onboarding PathClutter is the official language used by corporations to hide their mistakes.- William ZinsserOne of my dream cars is the Porsche Carrera …
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