Boost Your Website's Effectiveness – Use Live Chat

If you’re there to answer a website visitor’s question, the odds of generating a sale or lead from that visitor grow significantly. In this episode of The Compete Marketing Group Show, we share a simple tool you can use to allow your website visitors to ask a question in real time on your website. We’ve used this in our own businesses and the results have been great!

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

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In business, it’s important for you to answer the questions of your prospects to increase the likelihood that they’re going to buy.  Today we’re going to talk about a simple tool that you can use on your website to answer the questions of your prospects so that they buy through your site.

Imagine that you run a retail store.  If somebody comes into the retail store, there’s going to be questions that they have.  And if you can be available to answer those questions as they’re getting closer to the purchase, the odds of them actually purchasing are going to go up.

On your website, it’s not as easy to be available to answer those questions as it might be with an offline retail store:

• If you’re having thousands of website visitors a day come to your website, it’s very challenging for you to actually be able to address each of them, one on one, right when they come to the website.
• But what you can do is use a tool such as a live chat tool, that enables the website visitor to basically click a button and start chatting with an instant message text discussion on the website with a member of your team.

Here’s how it works.

1. Somebody comes to the website – Let’s say that you offer high end consulting or financial planning services.  Somebody’s on the website, they’re looking through your content, and maybe they’re looking at your services page.
2. They have some sort of question that they want answered – They probably wouldn’t take the time to actually call you directly, but they do see a little button on the bottom of your website, very subtle, that says, ‘Chat with us now,’ or, ‘Ask a question,’ or something along those lines.  They can click that button, a little chat box will pop up, they can type their question, and a member of your team will be connected with them right away to be able to answer that question.
3. Your team member is going to be able to address their question and address anything else they’d like to discuss, and send them on their way so that they can continue through the website and hopefully purchase the product.

These tools are very effective, but they’re not new.  They’ve been around for many years, but

• It’s something that you should look into integrating on your website, especially if you have a higher touch sales process.
• If you’re selling something that is higher dollar, higher price, and something that’s a little bit complicated and may need to be considered a little more in depth by the actual buyer.

Look into using a live chat tool on your website.

If you have questions, leave a comment below or contact us directly at competeonweb.com. We can provide you with a recommendation of the tool to use as well as how to integrate it into your marketing process.