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Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.
5:08 Average ROI is 150x 🤯
6:17 Value of user-generated video for small stores
6:48 Value for large stores
9:07 In a word: what makes a good product video
9:26 Ideal length for a product video (and average view time across 100+ stores)
9:43 How many videos should you have per product?
11:12 Details from an experiment with grillrescue.com
12:22 Finding videos you didn't even know were out there :)
13:29 How many shoppers actually watch video reviews on-site?
16:32 What kind of widget works best?
21:06 Difference in video strategy for established brands vs newcomers
23:25 50% of shoppers concerned product won't look like the website when it arrives
25:04 What about site speed?
Links:
- https://reeview.app/
- Nichole on Twitter: https://twitter.com/NikkiElizDemere
- Claudiu on Twitter: https://twitter.com/claudiucioba
- Fatima Yousuf (Shopify) - thread on ecomm trends for 2021 https://twitter.com/fatimayusf/status/1346222109115244546
- Wyzowl report on shopper concerns: https://www.wyzowl.com/5-stats-ecommerce-needs-video/
