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On the weekend that Oktoberfest kicked off in Munich the real fun was happening in Brooklyn. Eckhardt Beer celebrated it’s one year anniversary and held a proper celebration of lager. John Holl was there and hosted a panel that covers all the fun of the season, what it means to brew lager in New York City in 2026, and ways to make the most out of hospitality.
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This Episode is Sponsored by:
Sierra Nevada Brewing Co.
This episode is brought to you by Sierra Nevada Brewing Company, innovators in craft beer since 1980 and still 100% family owned. Experience the finest quality and purest ingredients in person by visiting the iconic Sierra Nevada breweries in Chico, California – where it all started – or Mills River, North Carolina, the country’s only Platinum LEED certified production brewery. Visit Sierra Nevada dot com to learn more. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.
All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.
Host: John Holl
Guests: Nick Meyer, LaTreace Harris, Adam Wolfe
Sponsors: Sierra Nevada Brewing Co., All About Beer
Tags: Hops, Oktoberfest, Lager, NYC, Business
Photo: By John Holl
