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Scott is the Director responsible for communications, marketing and digital at the British Olympic Association, more commonly known as Team GB.
Here are some of the topics we covered in our chat:
The 24/7 demands of football comms versus the event-driven nature of the Olympics
Planning for the greatest sporting event on earth.
The BOA’s relationship with athletes
Telling stories of ordinary people and their extraordinary abilities
Putting lesser-known sports in the spotlight
Team GB’s diversity
Dealing with politics, pandemics and drug scandals
Working closely with the BOA’s CEO and Chairman
The role of the Olympic charter and the BOA’s relationship with other countries’ Committees
Subscribe to the podcast at deletedeleteengage.substack.com
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