เกี่ยวกับตอนนี้
Marketing mix interactions, building audiences and digital ecosystems.
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall)
Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual and Zodwa Kumalo Group Native and Branded Content Editor at Arena Holdings, talk to host Sarah Browning-de Villiers, Chief Content Officer at Machine_ about how digital content marketing can supercharge your marketing strategy.
The expert panel discuss how content marketing interacts with ATL, TLL BTL and PR marketing strategies giving examples and stats where content marketing has shown to improve the ROI of other marketing efforts such as ATL campaigns. They also explore how to use content marketing to build audiences that can then be monetised and look at the importance of having a single ecosystem in digital. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Sarah · Connect with Gugu-Lisa · Connect with Zodwa · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall)
Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual and Zodwa Kumalo Group Native and Branded Content Editor at Arena Holdings, talk to host Sarah Browning-de Villiers, Chief Content Officer at Machine_ about how digital content marketing can supercharge your marketing strategy.
The expert panel discuss how content marketing interacts with ATL, TLL BTL and PR marketing strategies giving examples and stats where content marketing has shown to improve the ROI of other marketing efforts such as ATL campaigns. They also explore how to use content marketing to build audiences that can then be monetised and look at the importance of having a single ecosystem in digital. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Sarah · Connect with Gugu-Lisa · Connect with Zodwa · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
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ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ Decoding Digital Content Marketing - IAB SA
ตอนอื่นๆ ใน PODCAST นี้
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look …
Identify your target audience and create a content marketing strategy.
Host:
Anelde Greeff (Co-founder & Chief Content Officer | 2Stories)
Guests:
Brendan Cooper (Content Director and Strategist | Cedar)
Justine Drake (Content Director | John Brown Media) and
Charne Munien (VMLY&R)
In th…
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series…
How purpose can supercharge a brand's content marketing strategy.
Host:
Zodwa Kumalo (Arena)
Guests:
Noxolo Mafu (Creative Lead | BrandStudio 24.com)
Pride Maunatlala (Founder | ar.che.ty.pal)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creat…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก IAB SA - Interactive Advertising Bureau South Africa ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
