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From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing.
Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.
Key Takeaways:
Brands are now personalities. So a content strategy supporting this notion is imperative.
You don't need a big agency to work with influencers. Look at who's tagging you. Search for people within your category and within your community and DM them.
Maximize any content you get from a creator and use it everywhere including investing in boosting it so that more people see it.
Successful companies often undergo significant changes from their beginnings, so be open to this kind of growth and adaptation.
Quotes:
- “One of the things that I recognized with influencers early on was that when they talk about products, if you let them do it, if you let them be authentic and real about it, they're going to talk about it from a benefit perspective. How did this make my life more interesting, better, funnier, whatever it is, more exciting? That's what they're going to talk about. (27:15 | Aliza Freud)
- “You can get so much value when you just reach out to someone who you think is creating good content that probably has your audience and and just offer them an opportunity. Hey, look, if I send you this, would you be willing to try it?” (33:03 | Aliza Freud)
- Once you have a piece of content you love from an influencer, it is such an efficient use of funds to boost it. Just, you know, anybody can like get an account on meta. It works for both Facebook and Instagram. You can do some targeting if you want to and boost the content. It is very efficient. And you can say, I want to optimize for clicks. I want to optimize where you can see the impact. (36:39 | Aliza Freud).
Check out Aliza Freud's Influencer Masterclass here: https://shespeaksinc.com/influencer-marketing-masterclass-video/
Connect with Aliza Freud:
Instagram: https://www.instagram.com/aliza_freud/
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