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This week on DAY ZERO, Angus sits down with George Goldsworthy, incoming partner for Sydney's eastern suburbs and one of the most recognised buyer's agents in the country. A Rising Star Excellence Award finalist who has purchased everything from $1 million first homes to $50 million trophy estates, George traces her path from modelling in Melbourne and London to becoming a shareholder in FOUNDIT.
George shares how a Bachelor of Commerce and a double Master's in Entrepreneurship & MBA led her nowhere near real estate until she stumbled into buyer advocacy eight years ago and knew instantly it was the job she'd been looking for. She unpacks what it took to negotiate a $50 million deal from a cold door knock, why she once negotiated a 2% deposit at the eleventh hour, and why she believes buyer's agents are as much counselors and confidence coaches as they are negotiators.
She also opens up about the pull of Sydney over her native Melbourne and why culture matters more than technology when scaling a business.
