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The K-12 education market is $1 trillion and one of the most recession-resistant B2B verticals in the United States.
In this episode of the SpringDB Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach teachers, principals, school districts, and educational institutions with the right data strategy.
What you'll learn:
→ Why general B2B databases fail in the education market
→ How MCH Data monitors 80,000 schools every month and updates 4 million educator records
→ Why 1 in 7 public school teachers moves or leaves every year and what that means for your campaigns
→ The school buying calendar: when to market, when to pull back, and when budgets reset
→ How to segment 400+ educator job titles for precise targeting
→ Email deliverability rules specific to school district networks
→ Commercial models: list licensing, private cloud databases, APIs, and programmatic audiences
Whether you are new to education as a vertical or looking to sharpen your data strategy, this episode is the practical guide you need.
🔗 Learn more about MCH Data: mchdata.com
🔗 Explore education data on SpringDB: springdb.io/data-vendors/mch-data/
#EducationData #B2BMarketing #K12Marketing #EdTech #DataStrategy #SchoolDistrict #ProgrammaticAdvertising #DataExchangePodcast
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