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A newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters.
In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—Much Ado about Content Marketing—for over 2 years now, talks about what it takes to start a newsletter.
Time Stamp
- 1:10 - Shift from Sales to Marketing
- 3:33 - You can’t sell what you don’t believe in
- 4:41 - Choosing a niche
- 7:00 - Building an email list
- 10:22 - Determining the frequency
- 11:20 - Special appearance by Dozie’s 4-year-old
- 13:02 - Choosing a service provider
- 15:18 - When should you start charging for subscription
- 16:37 - Staying committed to creating content
- 19:07 - An experiment that worked well
- 20:34 - Newsletter content creation as a service
- 22:09 - Dozie’s top 5 favorite newsletters
- 22:56 - Mutual obsession over Cole Schafer’s newsletters
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When Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room”, he clearly knew what he was talking about.
But is there a way to direct this dialect?
In this episode of Cuppa Press,digital marketer Imraan Moh gets candid and answers the frequently asked question…
Personal Branding is no longer reserved for C-Suite executives.
It has got little to do with your achievements and a lot to do with putting your vulnerable, authentic self out there.
Amidst all the noise about personal branding, how do you devise a strategy that works for you?
How can you levera…
“As a content marketer, what has always excited me about my job is to get the stories of brands across to their audience and create magical experiences.
On the other hand, it is also quite depressing to see that businesses focus on selling and swamping people with ads”.
Attention all Small and Me…
“Don’t let personalization be perceived as creepy!” exclaims Mike Cook, the Director of Research at DT consulting.
He further goes on to call the pandemic “Online’s Big Bang moment”. Talking about how businesses can enable sales in today’s digital economy, Mike predicts the following:
1) Collaborat…
Stories have been an imperative part of human lives since inception, and have now become an indispensable part of marketing as well. Apart from humanizing your brand, stories also have the ability to leave a powerful imprint in the minds of your audience. Through stories, you can make your audience…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Paperflite ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
