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The London-based visual designer duo Fa and Fon Watkins have made their mark in several areas, from brand campaigns and editorials to music videos. With their artistic eye, they specialize in art direction and graphic design but will use the photography skills in their repertoire when needed.
Because they spent the first eight years of their lives living in Thailand and have visited frequently since, they’re very inspired by modern and traditional Thai culture. Fa and Fon also read lots of manga, watched plenty of anime, and just generally immersed themselves in Asian pop culture while growing up. As you can imagine, much of their work revolves around these influences, and they combine futurism, pop culture, and their own Asian heritage into their designs.
Even though the Central St. Martins design university they attended helped them understand the creative world, it was really the power of networking and consistent work production that opened the doors for Fa and Fon’s entry into the industry. Since then, they’ve worked with global brands like Nike, Fila, Converse, and Charlie Cohen for her Reebok collaboration. Their process involves conceptualizing design narratives and creating treatment decks to work alongside brands, and they’ll sometimes photograph the project themselves to establish an overall theme for the imagery.
In this episode, they speak with Laura about how they got into the world of creative design, working in the same profession as twins, and being women in this field. Fa and Fon also share some issues they had with attending university for graphic design and how social media has impacted their digital work since the onset of COVID. Finally, you’ll hear about some of their favourite projects, dream collaborations they hope to work on in the future, advice for beginning creatives today, and the purposes for their long-term business goal.
Follow Fa & Fon on Instagram via https://www.instagram.com/fa_fon_/
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