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Most coaches don’t necessarily need more marketing tactics. They need a repeatable path to the right people.
In this episode, I break down the five stages of building a Lead Journey:
1. Target — Who exactly are you trying to reach?
2. Attention — How will you consistently get in front of them?
3. Entry — What brings them into your world?
4. Nurture — How do you build trust over time?
5. Hand Raise — How does someone signal that they’re interested in working with you?
We also explore why your Lead Journey doesn’t have to mean posting every day, building a huge audience, or running ads. It could be content, referrals, partnerships, direct outreach—or even a list of 50 ideal prospects you intentionally work through.
The goal isn’t more marketing. It’s predictable access to the right people.
Watch the full Premium Coaching Systems Value Video at PremiumCoachingSystems.com.