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Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby St…
Is your marketing organization still viewing AI as a simple cost-cutting tool? In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself.  Teresa and her team shifted the focus from roles to tasks and redes…
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanent s…

Managing marketing content in the age of AI

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discu…
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue acco…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก MarTech.org ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.