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If everything is under control…you’re not moving fast enough. Words spoken by famed race car driver Mario Andretti. That statement seems to fit race car driver and entrepreneur Daniel Morad.
Daniel began his career earlier than most when he competed competitively as a race car driver at the age of 8. Fast forward 20 years…really fast…he has created a resume that boasts many racing championships and a solid reputation as a top driving instructor.
Daniel kept the pedal to the metal and diversified. He taught himself photography and videography…. blogging during race weekends….and building his audience. As his audience grew he co-founded “Moradness” a lifestyle brand focused on apparel and race inspired hats. The brand was designed as a perfect hybrid between fashion and his personal brand building.
I had the chance to catch up with Daniel about building an audience and communities and promoting brands through his social channels as well as tips for people interested in turning their passions into content.
