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Colby Cox, President and Founder of Convergence Communities, joins us to explore how 20 years of master planned community development has shaped a philosophy rooted in human connection. We look at how The Granary, a 1,350-unit master plan in Milton, Delaware, is being built around three pillars: connection to nature, connection to each other, and connection to self.
We discuss how to enter an established community with humility, why a brewery incubator can be a legitimate community amenity, and what it means to approach development as a legacy rather than a transaction.
KEY TAKEAWAYS
00:00 Introduction.
01:00 How a college competition led to Colby's first role at Centex Homes and his pivot to founding his own company.
03:30 Starting with $4,000 and a general contracting firm, and how 20 years of development shaped a values-centered philosophy.
06:30 Why placemaking comes down to one question: what does it take to create a community?
08:30 The Granary, a 1,350-unit master plan in Milton, Delaware.
15:05 Why you can design spaces for people to gather, but if they don't actually gather, there is no community.
18:45 How a brewery incubator at The Granary funds startup brewers, creates a tasting room gathering space, and puts human connection at the center of the community.
25:40 The case for approaching established communities with humility, and why tax revenue is not a community benefit story.
27:05 Why alignment of values — with capital partners, consultants, and staff — is critical to building with a legacy mindset.
31:00 The people who inspire Colby: everyday people living the human experience and trying to have an impact.
32:00 What Colby would tell a 22-year-old today: the future is promising, and you are here to help create it.
Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes.
You can find more about Alosant on our LinkedIn page and alosant.com
RESOURCES MENTIONED
Convergence Communities:
https://www.convergencecommunities.com
The Granary Milton:
https://www.thegranarymilton.com
Pure Madness Group (Craft Beer):
https://www.puremadnessgroup.com
About the Hosts
April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer.
Danette is the VP of Marketing at Alosant, where she brings 20 years of experience helping brands create exceptional consumer experiences. Today, she focuses on sharing how real estate professionals are shaping the next evolution of resident experience, and how Alosant helps support their work.
#ResidentExperience #MasterPlannedCommunities #LifestyleManagement
