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A single pair of jeans can take thousands of litres of water to make. So why is water still treated as a footnote in fashion's sustainability strategies?
On this episode of Communicating Purpose, Higginson Strategy and Eco Age CEO, John Higginson, is joined by Amira Jehia, Founding Executive Director of drip by drip, the first NGO in the world focused exclusively on water justice in the fashion industry.
Tune in to hear:
💧 Why water justice is different from water efficiency, and who really bears the cost of the water fashion uses.
🏥 How one brand partnership turned a truck into a mobile hospital, delivering more than 140,000 free treatments to garment communities.
🔅 Why Amira believes the narrative is about to shift, and what's driving that change as heatwaves intensify.
