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Most real estate investors make marketing decisions based on short-term variance rather than statistical data. Brandon Bateman reveals why it mathematically takes $244,000 in ad spend to prove a campaign's true baseline performance.
Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations.
The $244,000 Data Experiment: Why short-term deal volatility tricks operators into abandoning winning campaigns prematurely
Performance vs. Results: The critical difference between short-term outcomes and long-term algorithmic capacity
The "Coin Flip" Trap: How changing vendors during normal performance troughs destroys cumulative data progress
Leading vs. Lagging Metrics: How to evaluate PPC health in the first 90 days using cost-per-opportunity instead of raw ROI
The $8,000 Starter Budget Framework: How Brandon would allocate capital between PPC, PPL, and SEO if starting from scratch today
Recruiting Enterprise Talent: Why top digital marketers avoid real estate—and how Bateman Collective bridged the gap
The operators scaling most consistently aren't jumping from vendor to vendor. They understand variance, track leading metrics, and give algorithms room to compound.
Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.
02:18 What Makes Bateman Different
07:03 Paying for Top Talent
12:39 Hiring Mistakes and A Players
15:43 Reputation Attracts Talent
19:18 Controversial Marketing Take
21:26 Variance and the Coin Flip
29:42 Leading vs Lagging Metrics
36:15 Starting With 8K Budget
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