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In this episode, Lucas and David are joined by Cavan Robinson and Tony Mercury of Vehlo from STX 2026. Cavan and Tony explore the evolving trade show landscape, discussing how rising costs and market saturation have changed their approach to event participation. They also dive into the growing influence of AI in the industry, highlighting both the opportunities and challenges it brings to shop management and marketing.
00:00 Evaluating trade show expenses
10:25 Finding the right trade show staff
14:31 Attending the Northeast Show and Milwaukee Event
17:37 Improving event attendance strategies
25:47 Issues with recurring trade shows
30:12 Questioning Technical Training Value
35:21 Lunch with Margaret discussing retirement
38:42 Advice for growing your business
46:56 AI's impact on SEO strategies
53:41 Managing AI Data and Partnerships
57:36 Using GuestX for call issues
01:00:29 Catfish leads to divorce
