Catch The Upswing
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Why “Nice” Doesn’t Move Capital

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For years, investing in women was treated as the "nice" thing to do — rather than a serious market opportunity.


But nice doesn't move capital. Opportunity does.


In this Walk With Me, I share what happened when we set out to mobilize $3 billion into the women's economy through the 2X Challenge — and how that number ultimately grew to $34 billion, including through a moment when we feared the pipeline might disappear altogether.


So what opportunities are we still calling "nice" simply because we haven't recognized their market potential yet?


Chapters:


00:00 Nice vs. smart

00:50 Launching the 2X Challenge

01:17 What happened when COVID hit

02:14 $34 billion, and counting


🎙️ Walk With Me is an invitation to step away from the noise for a few minutes. Join me for short reflections on leadership, technology, decision-making, and the ideas shaping our future.


Subscribe for more episodes from Catch The Upswing.


🔗 Follow & connect:


YouTube: https://www.youtube.com/@CatchTheUpswing

Instagram: https://instagram.com/CatchTheUpswing

TikTok: https://tiktok.com/@catchtheupswing


#Investing #WomenInBusiness #GenderLensInvesting #Leadership #WalkWithMe #CatchTheUpswing


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