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The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals.
Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down how GEO relates to traditional SEO, why your website still matters, and how specific, useful content can help the right clients discover your coaching business.
They also discuss why generic AI-generated content falls short, how blogs are becoming more valuable in the age of AI search, what local coaches should know about location-specific content, and how to use AI as a powerful assistant without replacing your own judgment and expertise.
For coaches and gym owners trying to get more clients, the opportunity is not simply to create more content. It is to clearly communicate who you help, what problems you solve, and why your coaching is relevant to the people searching for exactly what you provide.
PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call
Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender
PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call
Connect with Josh Website: https://jandadigital.com/
