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In this episode we’re joined by Matthew Rawle, writer, strategist, and marketer who’s done chasing growth for growth’s sake.
Matthew helps consultants build real relationships through newsletters and podcasts, and he’s making a bold case for slowing down to win bigger. In this episode, we talk about why relying on social media and search algorithms is a risky game, how short-term metrics quietly sabotage long-term success, and what happens when you choose depth over scale.
In this episode, we dive into slowing down to build real relationships in marketing, uncovering insights on standing out in a noisy, AI-saturated world and reimagining how solopreneurs and founders connect with their audience.
💡 Top 3 Takeaways:
1️⃣ Why simplicity and candor are powerful forces in connecting with clients (and how to overcome the curse of knowledge!)
2️⃣ Strategies for building trust and long-term business success in a landscape overwhelmed by algorithms
3️⃣ The practical steps to owning your audience—through newsletters, podcasts, and genuine two-way communication
With so much pressure to “play the algorithm,” taking the slower road—by building trust and being truly useful—might just be your boldest move yet.
Connect with Matthew:
Website: www.matthewrawle.com
Linkedin: https://www.linkedin.com/in/matthew-rawle/
Connect with Angela:
- Instagram: @beboldbranding
- Website: beboldbranding.com
- LinkedIn: Angela Merzib
Download Angela's Free Guide: "Turn Clicks Into Clients" https://sendfox.com/lp/m7nk2v
