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Are crypto exchanges still competing with each other, or with your bank?
Alex Kozenko, WhiteBIT’s Group CMO and Denys Stukalenko, Chief Commercial Officer, join Bitcoin.com News' Live News Desk at TOKEN2049 Singapore 2026.
Kozenko says the real rivals now are Robinhood, Revolut and Nubank, and that within a few years users won't see a line between banks, neobanks and Web3 banks.
Stukalenko explains why bank customers shouldn't have to leave their bank to access crypto.
They also share what WhiteBIT has learned from sponsoring Juventus and FC Barcelona, and what it means to build a global business from Ukraine.
They discuss:
- Marketing a crypto exchange when the market moves daily
- Why marketing only multiplies a good product
- Crypto as a service for banks and brands
- Hashbank and Web3-first banking
- The WhiteBIT Nova card and everyday crypto payments
- Football sponsorships and the Juventus jersey story
- Building a global company from Ukraine
- What's next for W Group
A Bitcoin.com Live News Desk interview recorded at TOKEN2049 Singapore 2026.
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