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In this episode of Beyond SEO, we go deep on what technical SEO really looks like in 2026: not just audits and jargon, but execution + stakeholder communication + commercial impact.
The Growthack team shares how his computer science background shaped his approach, why many ecommerce brands (especially supplements, skincare and healthcare) build hidden technical debt as they scale, and why the SEOs who win next will be the ones who can “show their working” — like GCSE maths — and translate technical fixes into revenue outcomes.
What you’ll learn:
- Why technical SEO is getting its “moment” in the AI era
- How fast-growing brands outgrow crawlability, indexing and site architecture
- Why brand + paid can mask technical problems until it’s painful
- How compliance changes content velocity in supplements/health
- The skill gap for 2026: implementing + explaining (not just knowing)
- How to communicate SEO to COOs/finance-led stakeholders in ROI language
Chapters:
00:00 Intro + flipping the script
01:00 Why join Growthack? (personal goals + team direction)
03:15 How podcasting builds communication + hosting skills
06:00 Thinking “Beyond SEO”: how other disciplines improve SEO
10:05 Supplements/healthcare SEO: compliance vs speed (and why it matters)
11:45 E-commerce scaling issues: crawlability, indexing, variants, duplicates
13:10 Why brands ignore technical foundations (brand masks the problems)
16:05 2026 technical SEO: deep knowledge + implementation + transparency
19:15 The communication gap: how SEOs navigate finance/COO scrutiny
22:00 “Show your working”: translating fixes into revenue outcomes
24:00 Hobbies + how to connect (LinkedIn)
About Growthack
Growthack helps brands win organic growth through technical SEO, migrations, data integrity and AI-era visibility.
https://growthack.io/
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Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
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