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IN THIS CONVERSATION, YOU'LL LEARN:
Why putting out content does not automatically create clients and what to do instead
Why AI has commoditized educational content and what the only thing is that cannot be replicated
What a content system actually looks like and how to build one that moves people toward a booked call
The step by step process for converting content into pipeline and real business results
How to build a content strategy inside a compliance-heavy environment like Northwestern Mutual
How to find and own your unique point of view so your content actually stands out
The four ways to get clients and where referrals fit into an intentional content strategy
How to decide if content is right for you and which platform to start on
Patrick Di Cesare was a firefighter who started posting personal finance content during COVID because he genuinely cared about it. That content went viral. He built a brand called Basic Financial Literacy to over 600,000 followers and caught the attention of NerdWallet, QuickBooks, ADP, and Intuit, not for logo placements but for marketing strategy. That's how BFL Advisor Marketing was born.
To connect with Patrick, find him on Instagram at @basicfinancialliteracy or on LinkedIn.
Connect more with Emily:
Want to be on the show or nominate someone? Reach out to hello@wonderlabstrategy.com
