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AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you.
To thrive, brands need to go back to basics: clarity of purpose, specificity of positioning, and a digital footprint a machine can trust. For SMEs, this is a rare and genuine levelling of the field moment.
In the latest episode of Beside Ourselves, we had the pleasure of speaking with Christian Lazopoulos, Chief Strategy and Innovation Officer at Brave, a marketing communications and digital technology group based in Athens.
Please send us your questions in the comments or via email to podcast@besidepartners.com.
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ตอนอื่นๆ ใน PODCAST นี้
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In this episode, we break down Anthropic’s survey of 81,000 users to explore global attitudes on AI: our hopes, fears and assessment of where things stand.
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Giles and Theo stop talking about AI in theory and get specific: which models they actually use, which ones they've quietly abandoned, and the apps that have genuinely earned a place in their daily workflows.
Plus, why Giles still starts every piece of writing with a fountain pen and paper — and …
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Beside Partners ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
