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āļ„āđ‰āļ™āļŦāļēāļ•āļ­āļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

āļ„āđ‰āļ™āļŦāļēāļ•āļ­āļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļēāļ‚āļ­āļ‡ Below The Fold - Marketing & Advertising Show

āļ•āļ­āļ™āļ­āļ·āđˆāļ™āđ† āđƒāļ™ PODCAST āļ™āļĩāđ‰

In this episode, you’ll learn:â€Ē Why podcasting is booming across the Middle Eastâ€Ē How conversational commerce and audio content intersectâ€Ē What brands can learn from the human side of storytellingâ€Ē How AI and automation are shaping the future of audio engagementâ€Ē Why authenticity and trust matter mâ€Ķ
Topics Covered: The rise of business messaging and why it’s changing customer behavior WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention How conversational AI is transforming customer care, sales, and marketing AI agents vs. chatbots — what businesses need to know in 2025 Why mâ€Ķ
In this episode:â€Ē How Richard built Lovin Dubai into a regional media powerhouseâ€Ē The shift from print to social-first journalismâ€Ē The changing economics of content and ad revenueâ€Ē How media brands are building loyalty beyond the algorithm 🎧 Listen now to learn how media, brand storytelling, and coâ€Ķ

The Founder’s Journey Behind Koita Milk with Mustafa Koita

In this episode, you’ll learn:â€Ē How Koita Milk grew without outside fundingâ€Ē Why persistence beats perfect plans in the startup journeyâ€Ē The grassroots marketing tactics that won over customersâ€Ē Lessons in scaling FMCG brands across bordersâ€Ē Why authenticity matters more than ever in consumer trustâ€Ķ

The Strategies Behind Successful Creator Marketing with Tatum Greig

ðŸŽŊ Topics covered:â€Ē Turning creators into authentic brand partnersâ€Ē Data’s role in building high-performing influencer campaignsâ€Ē Balancing local culture with global brand objectivesâ€Ē The KPIs that matter beyond likes and viewsâ€Ē How to sustain brand equity in the creator economy ðŸ’Ą Whether you’re a mâ€Ķ
āļ‚āđ‰āļ­āļŠāļ‡āļ§āļ™āļŠāļīāļ—āļ˜āļīāđŒ: āļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđāļĨāļ°āļ­āļēāļĢāđŒāļ•āđ€āļ§āļīāļĢāđŒāļ„āļ—āļĩāđˆāļāļąāļ‡āļ­āļĒāļđāđˆāđƒāļ™āļŦāļ™āđ‰āļēāļ™āļĩāđ‰āļĄāļēāļˆāļēāļ Ibrahim Jabri āļ‹āļķāđˆāļ‡āđ€āļ›āđ‡āļ™āļ—āļĢāļąāļžāļĒāđŒāļŠāļīāļ™āļ‚āļ­āļ‡āđ€āļˆāđ‰āļēāļ‚āļ­āļ‡āđāļĨāļ°āđ„āļĄāđˆāļĄāļĩāļŠāđˆāļ§āļ™āđ€āļāļĩāđˆāļĒāļ§āļ‚āđ‰āļ­āļ‡āļŦāļĢāļ·āļ­āļĢāļąāļšāļĢāļ­āļ‡āđ‚āļ”āļĒ Listen Notes, Inc.