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Most med spa owners went to school for aesthetics or medicine, not business. So when it comes to marketing, scheduling, payroll, and payments, they're often left guessing, and guessing gets expensive.
Skya Jones is the Sr. MedSpa Education Manager and in-house MedSpa Consultant at Boulevard, where she sits at the intersection of industry strategy, customer education, and experience design, partnering with internal teams and medspa operators nationwide to build the systems and culture that turn good spas into unforgettable ones. With nearly a decade of experience in medical aesthetics and beauty, she has managed and consulted across medspa and retail beauty businesses, and is a recognized speaker and contributor passionate about advancing the conversation around growth, retention, and operational excellence. At the core of everything she does is a simple belief: the most powerful thing a medspa can invest in is the client experience.
This conversation covers how Boulevard's platform was built by industry veterans sitting at real front desks, and how features like their new AI receptionist and revenue-protecting scheduling tools are changing the way med spas operate.
In this episode:
- Why med spa owners often feel overwhelmed by daily operations, logistics, and marketing, and how their training didn't prepare them for it
- How Boulevard's education team, built from salon, barbershop, and spa veterans, works directly with clients and Boulevard's product teams to solve real problems
- Why Boulevard's founders built the platform by sitting at front desks and working alongside assistants and payroll managers
- Why the platform automatically reorders services to prevent scheduling errors, like booking a facial too soon after a neurotoxin treatment
- Who Boulevard is actually built for, and why it becomes a stronger fit once a med spa grows past one room or adds a second provider
- What med spas can expect from Boulevard's data migration process when switching over from another platform
Resources + Links
Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/
Boulevard: https://www.joinblvd.com/
Get a Boulevard Demo: https://www.joinblvd.com/get-a-demo
Follow
Mike LeMieux: https://www.instagram.com/mikelemieux/
MedSpa Media: https://www.instagram.com/medspa_media/
Boulevard: https://www.instagram.com/joinblvd
