เกี่ยวกับตอนนี้
And that’s a wrap... for now!
In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflating price of engagement rings, they explain the impact context and storytelling can have on a brands perceived value and their customers.
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ตอนอื่นๆ ใน PODCAST นี้
Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity …
Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in mark…
Nurofen were taken to court for claiming their painkillers specifically relieved back pain when in fact they were no different from other pain killers. The use of this placebo effect meant that consumers had a perceived higher quality of the brand and therefore influencing their experience. In this…
Sign-ups for dating site, eHarmony, would sky rocket on Thursdays and Fridays. Understanding this behaviour enabled them to rapidly grow their customer base by targeting moments rather than audiences.
Context is key for brands and yet it can often be overlooked and underestimated in marketing. In t…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Behave ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
