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Carmelo Messina is the VP of Sales at 123Loadboard, a leading freight-matching network connecting brokers, carriers, owner-operators, and shippers across North America. With a community of more than 35,000 active carriers and 5,000 brokers, 123Loadboard helps close the capacity gap and simplify the freight-matching process. In his role, Carmelo focuses on sales growth, industry relationships, and helping logistics professionals use technology to build stronger broker-carrier partnerships and smarter freight solutions. Known for fostering industry partnerships, he brings a competitive edge and a team-first mindset shaped by his experience as an NFL linebacker.
In this episode…In freight, the right relationship often matters as much as the right rate. Brokers, carriers, and shippers all rely on trust, clear expectations, and consistent follow-through to keep freight moving without unnecessary risk. What separates transactional freight work from partnerships that last?
The answer is a relationship-first approach backed by stronger systems and better carrier vetting. Carmelo Messina, a logistics sales leader with deep experience in the load board and freight marketplace space, explains that brokers and carriers can build better partnerships by asking practical questions about preferred lanes, equipment, freight type, and long-term fit before a load ever moves. Carmelo also highlights the value of using multiple tools, maintaining clear SOPs, and adding human verification to reduce fraud and strengthen trust. The lesson is clear: sustainable logistics success comes from combining personal relationships with disciplined processes.
In this episode of Bear Down Level Up, Desmond Clark talks with Carmelo Messina, VP of Sales at 123Loadboard, about why relationships, carrier vetting, and trust shape logistics success. Carmelo shares how brokers and carriers can create better matches, why one load board is not enough, and how human verification helps fight fraud. He also touches on AI, DOT compliance, and broker liability.
