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Fun fact: “Adidas” does not stand for “All Day I Dream About Sports.” It’s short for Adi Dassler, the company’s founder.
Yet, if you repeat a factoid often enough, it has a way of entering the zeitgeist. That’s especially true for statistics ringing with truth.
Case in point: everyone knows it costs 5x more to acquire customers than to get customers to return. This factoid (this time in “10x” form) even appeared in “The Office,” when an intern attending business school at night quizzed hapless boss Michael Scott. The joke was that the branch manager didn’t understand a basic business fact. ... (READ MORE)
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The average attention span is shrinking. In fact, a recent Microsoft study found that our attention span is down to about eight seconds or less. This extends to attention spans while browsing the web. And in the creator economy, those eight seconds are precious currency.
There’s no doubt that in re…
“It's just crazy how Amazon has all these little sneaky things that you would never know about.”
When 24-year-old Emma Lorrae started her UGC creator business in May 2022, she knew her passion was to be an entrepreneur and create content for brands.
But it can be scary to start your own business–l…
You’ve seen it a million times in the DTC and B2B worlds. A company will take the same piece of content and plaster it across the brand’s various social media channels. The results? Lackluster. Maybe it will get engagement from the social media manager (SMM) who posted it—and, if they’re lucky, the…
Striking a balance between creativity and appealing to customers is often a tenuous one for marketing teams.
Add in the massive competition for traffic and sales, and you might find a brand or two swinging for the fences only to end up striking out spectacularly.
There’s also the fact that brands a…
“My content was viewed over 75 million times this year.” If we asked you to guess who said that, who would come to mind? A TV star? An artist talking about their 2022 Spotify downloads? A Kardashian?
It was, in fact, Tobi Oluwole. And rather than knowing him from Spotify or your favorite Netflix se…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก #paid ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
