เกี่ยวกับพอดแคสต์นี้ 🔗
The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.
ความถี่ในการอัพเดต:
every 20 days
ความยาวเสียงโดยเฉลี่ย:
60 minutes
ภาษาอังกฤษ
สหรัฐอเมริกา
4 ตอน
ตั้งแต่ 7 กันยายน 2020
episodic
ตอนล่าสุด 🔗
In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business proc…
ตอนก่อนหน้านี้ 🔗
In this episode, we talk about some of the challenges B2B companies face in the era of digitalization, the storytelling frameworks used by leaders to communicate their strategic narrative, and the power of podcasts as a medium to acquire and influence. We also touch on topics like new customer expe…
In this episode, we talk about some of the challenges leaders face communicating change to their teams, aligning the OKRs to unleash growth, and the tools used by Google, Disney, and Pixar to tap into the talent and drive the most effective team meetings. We also touch on topics like transparency, …
In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for runni…
คุณดูทุกตอนในพอดแคสต์นี้แล้ว
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก BluprintX ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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