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The real estate industry is changing faster than most brokers want to admit — and Lance Somerville is one of the few people who has seen it all from the inside. In this episode of At The Kitchen Table, Amanda DiVito Parle sits down with commercial real estate veteran and RE/MAX alumni Lance Somerville to talk about the seismic shifts reshaping the brokerage landscape — and why cloud brokerages like Real Broker may be the 2.0 model the industry has been waiting for.
With over 22 years at RE/MAX corporate, Lance traveled across eight states, worked with 100+ cities, and looked under the hood of franchise operations, startups, conversions, mergers, and acquisitions. That front-row seat gave him a perspective most agents never get — and it's why his move to Real Broker raised eyebrows and started conversations across the industry.
In this episode, Lance and Amanda break down:
- Why the traditional franchise model is becoming a liability — and what the numbers actually say
- The three-legged stool of real estate (brokerage, NAR, MLS) and why it's cracking
- How cloud brokerages are reimagining agent-centric real estate for the modern market
- The real cost of carrying real estate knowledge inside a brokerage that doesn't reward you for it
- What agents and brokers should be doing right now as the industry continues to shift post-Sitzer
- The intersection of fear and trust when making a major brokerage move
If you're a real estate agent, broker owner, or investor trying to figure out where the industry is heading — this is a conversation you need to hear.
Topics: real estate brokerage, cloud brokerage, Real Broker, RE/MAX, eXp Realty, franchise model, agent-centric real estate, Sitzer lawsuit, NAR, MLS, real estate industry trends, brokerage business model, commercial real estate
