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As our attention becomes increasingly fragmented, the value of being fully present together has never been greater. The most memorable experiences go beyond spectacle and create a clear sense of place, invite participation, and give people something meaningful to feel together.
Ann Morrow Johnson has spent her career designing those kinds of experiences. After more than a decade at Walt Disney Imagineering, she now co-leads Gensler’s Entertainment practice, applying lessons from theme parks and immersive entertainment to cultural organizations, hospitality, real estate, and other physical spaces.
In this episode, Ann Morrow explores why authenticity matters more than showmanship, how shifting from a scarcity mindset to a value-creation mindset can open up new possibilities, and why growing demand for shared, participatory experiences gives cultural organizations plenty of reason for optimism.
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LINKS:
Gensler 2025 Immersive Industry Report: https://www.gensler.com/gri/immersive-industry-report-2025
No Proscenium: https://www.noproscenium.com/
