Beyond the Book Launch: Social Media Strategies That Keep Your Book Working

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Welcome to the Smith Publicity All Things Book Marketing Podcast,
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offering tips, insights, and advice from the best in the
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publishing industry.
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Hello, and welcome to this episode of Smith Publicity's All
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Things Book Marketing. In this conversation, we have the wonderful
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Karlyn Engram. She is the founder and lead strategist of OhSnapSocial.com.
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creator of the Fan Firestarter Framework and the Mind Behind
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Expert Excellence Engine, which is a strategic program for nonfiction
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authors and thought leaders who finish the book and think, huh,
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now what? She's backed by a journalism degree and helps
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social media allergic. I love that, especially for those introverted people.
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They're experts turn books into talks, and ideas into clear
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content that builds trust, revenue, without sounding salesy or losing
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their own voice. I can't think of a better description
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of what we wish every author could do. So, Carlin, welcome,
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and we're joined by our Smith publicity wonderful, Rachel Robertson,
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who is our marketing manager and helps authors really shape
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their brand and LinkedIn with content and strategy. to help
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audiences better understand their book and work. So we're excited
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because a theme that we have as we are talking
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in October of 2026, end of October 2026, and Carlin
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recommended we date these conversations. And I can't tell you
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how many people I've told that nugget to since we
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spoke a few weeks ago about that. All the busy
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time for book launches and authors get really excited. They're often,
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working for months and months to get their book out
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there and put their best foot forward. And now what?
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They could be a little tired, a little exhausted, maybe
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very much excited with the results of what's happened to date,
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but there's still so much more value, correct? And that
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a book brings, especially in the non-fiction space. So I'm
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going to start with missed opportunities before launch. So we
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see some authors who wait a little too long to
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get active online. So let's jump right in and say,
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let's start there. What can they do to maybe make
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up for time or to continue with a strategy they
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might not have quite done as well or have the
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time to do beforehand?
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I think the biggest challenge level set that authors need
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to make is to manage their expectations if they're starting late.
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Because the people that you feel like they've been overnight successes,
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they've been marinating and taking people on this journey of
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their book when they were writing their book. So I
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think the biggest misconception is like you can start like
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two weeks before launch and like have this immaculate launch,
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you can launch it. But you have to manage your
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expectations of the traction it's going to gain if you're
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starting at zero and you haven't been visible at all.
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And then suddenly it's just like, ta-da, here's my book.
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I will never understand that people are like, I've been
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working on something behind the scenes in secret. And I'm like, why? Like,
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people don't see your... People might even miss, like, that
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ta-da moment.
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Because they're not paying attention.
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Because they're not paying attention. And there's a lot of
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noise that happens on the interwebs. You know, so... and
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truthfully your book did not appear overnight and people are nosy.
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People want to see that very real journey. I'm walking
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that journey right now. I have, my book is in
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draft and it is vulnerable AF. Like I am just like,
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this is scary to like come out and say, but
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I've been, you know, I've been filming me and my
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ghost writer talking about it. I've been filming, you know,
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like little snippets of like, It's just sitting on my desktop.
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Haven't read it over yet. It's still there. You know,
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like just little nuggets that you can take people along
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the ride. But if you are late to the party,
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launch it with every effort you can, but manage your
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expectations accordingly.
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Yeah.
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I love that.
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I think, too, with so many authors, you know, they
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do feel like they have to keep it a little
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secret until it's ready for pre-order or something. But that's,
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you know, I usually kind of advise against that a
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little bit.
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Like, show the process.
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People love to see the process. And wherever they find
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you on your journey, you know, they're going to be
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hearing about the book, too. You know, whether it's in
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draft or heading to an agent or whatever.
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Oh, you know, I just hit this snag. They know
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that a book's coming out.
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So I think starting, you know, announcing or just, even
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if you don't have the title quite yet, you know,
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just announcing that you have a book is great.
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Me, me, like, and I love this too, because it's
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very vulnerable, right? Because it's like, if you say it
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out loud, then you're holding yourself accountable because everyone else
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is holding yourself accountable.
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How do I know?
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I was at my high school reunion over the weekend
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i'm not gonna tell you how many years but my
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high school reunion over the weekend and someone was like
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how's that book going and i'm like.
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Dang dang yeah thanks.
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For noticing and now i know that you're paying attention
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uh it kind of gives me a little bit more
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skin in the game right to get it done and
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out there Rather than sitting on my hands and twiddling
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my thumbs when I need to be like keeping it
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moving forward. But when you say it out loud, it
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becomes very real.
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And to further that, it's not just about the book
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and that you're working on the book, which is so
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important because I think that becomes non-salesy because you're not
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asking people to buy your book.
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Correct.
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You're telling them that there's something so important that you're
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excited to share with communities that and that you're working
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on it. And that's part of it. But also too,
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before you launch the book, you want to start taking
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ownership of the content in the book, the ideas in
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the book, so that when it comes out, it's not
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going to be this big surprise that you have a
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framework in mind or that you have original research or
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that you have case studies or these ideas to really
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help your audience, whether it's to decrease stress, increase revenue,
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make relationships, whatever your topic is that you're excited to share.
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So it's about the book, but you can also, obviously,
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before your book comes out, talk about what's in the
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book and what's exciting you, what you've learned today, or
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what you, there's an author that I'd And I think
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what I loved most about the stage is she's talking
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about the surprising thing she did not expect as she
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was doing further research. And that was almost more exciting
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than stuff she already knew. So I think sharing a
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little bit of that beyond the, because I know people
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are concerned, especially the introverts out there, buy my book,
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buy my book, buy my book. And here we are
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after the book is out. There are so many strategies
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to keep that, what's a good word for this, the
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kind of authentic concepts out there without that sales hat.
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So how do you not go silent after a launch?
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Tell me what authors do that's a mistake and how
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you would actually advise them to do. My book came
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out last week. I thanked everyone. I made certain bestseller
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lists or I made certain goals in my community and
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there's no right or wrong goals here. Yeah. Now what
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do I talk about?
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Launch day is very real in that it's just the beginning.
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And I, you know, if you're like, you just got
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over the launch week hump and like the hype and
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you're like, Oh, I'm exhausted. Uh, My biggest news for
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you is it is not the finish line. It is
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quite literally to include a very punny book reference. We
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are turning the page and beginning a new chapter because
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as soon as you decided to publish this book, you
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signed up for a lifetime of telling people about it
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and marketing it in a way that feels authentic to you,
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which is very important. Your book is an old news
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a week later and it should never be right. We
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will all write these book with the intention of having
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it be very evergreen in nature. You know, there are
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still readers who haven't heard of you yet, haven't heard
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of your book yet. There are stories that are maybe
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on the cutting room floor that never quite made it
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into the pages, but give some unique context around a
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concept or a framework or that really weird story about
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how you met, you know, your next business partner at
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the happy hour at the Holiday Inn. Like there's all
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these stories that could be intertwined and positioned, right? You
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guys know the art of positioning. Position to give that
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book another breath, to continue it moving forward. Your job
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now is really to create that longevity with it. So
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your book is quite literally your long-term content generator. There's
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ways that you can extract certain pieces of it, add
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some additional context, excuse me, to it. That's more than
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just a one day announcement. So you've got six to
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12 months of solid storytelling there, if not more. And
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that's the biggest aha I want people to walk away
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with is like your book is your content hub and
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how can you repurpose, extract, you know, which is exactly
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what I teach in my Expert Excellence Engine program to
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kind of keep that momentum moving forward. Now, and I'm
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not saying like go like full gas right after launch
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because I get it. You wrote a whole book, you
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birthed it out into the world, you launched it, you
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thanked everybody, you took your bow, but it's not the
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final curtain, okay? You need to really think about if
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you're driving along in this car, and I love analogies
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in case you haven't already figured that out. I also
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love alliteration if you also haven't figured that out because
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everything I brand is an alliteration. Excuse me. But the
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biggest thing is you can downshift if you need to.
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You can set the cruise control on your content if
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you need to. But please, please, please do not step
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on the brake. As soon as you step on the brake,
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it's going to be even harder to to continue to
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gas up and fuel and go forward. Like just let
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off the gas like for a minute and then kind
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of get refocused from the strategy of how does this
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book be an asset to whatever it is that you're building?
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Whether it's a course, whether it's leading to business or
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clients or stages or podcasts, how can you position that
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book to be that next step that you want it
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to do? Because yes, publishing a book is like a big,
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huge deal, but getting it to work for you is
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really where that, that bottom line goes to in my world,
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at least.
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Yes. I love long-term content generator. That is what your
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book is. We say here at Smith that your book
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publishing date, it's his birthday. It's just the beginning of
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the value that it should have for you. You've invested time, energy, money, heart, sweat,
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tears into this book. The launch day is a celebration
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of its introduction to the world. It's, so much potential
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beyond that. Yeah.
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And one thing that I noticed with our authors too,
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that with the book being such a big content generator,
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you know, you've got 300 and some odd pages of content,
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but some of our authors can sometimes struggle to really
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pull out what pieces would be good for social media posts.
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So I'd love to hear any strategies or tips that
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Kind of, you.
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Know, examples of how you have helped people think through
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how they can continue to repurpose that beautiful content.
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Yeah.
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So this is something that is really, really easy. So
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if you're listening to this and you have a pen
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and paper and you're not driving in a car, grab that.
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It's three things. It's one page, one line, one post.
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That is how I've broken it down. You pick one
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page in your book. you find one line. So one
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line is like that money line. I actually stole that
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from a client, that word like money line. It's like
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the one, the line that like could be a hook
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at the top of the thing that makes people lean
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and be like, wait, what'd she say? Sometimes it's contrarian.
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Sometimes it's like very quotable aha moments. Think about the
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ones that, you know, your editor's like circling and is
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like love, you know, like those types of phrases that
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paint a picture very quickly that don't need a lot
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of context. And then from there, you can build a
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post out of it where you're setting the scene, you're
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delivering the lesson, and then you're kind of giving that
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call to action. I think the biggest gap that people,
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and I'm sure you see this all the time, Rachel, right?
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Is like, they don't tell people what to do next.
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How do you, how do you get an audience to
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engage with that piece of content? How do you get
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them to buy your book beyond being like, buy my book,
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buy my book, you know, buy my book over and
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over again. So it's really simple. And it, it is,
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platform agnostic it can be whatever book it is it
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could be if you don't even have a book yet
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you can use it for like your latest podcast transcription
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or your latest talk that you gave on a stage
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what are those money lines what are those one lines
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and then develop that in that whole post around it
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sharing once again sharing that that lesson really bringing them
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in and then giving that call to action so um
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that has been the easiest way and like I've taught
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that in a webinar and just the light bulbs in
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people's brains as I'm like, it's, it's, it's tackleable.
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Could you share what some of those, um, call to actions? Yeah.
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So, um, it could be, you know, people, it could
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be anything, honestly. It could be, if you're looking for engagement,
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it's asking a question and asking people to like leave
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a comment.
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Right.
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So, um, has this ever happened to you?
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Right.
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Is a good one, depending on what the story is.
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Like if it's an embarrassing story or very like relatable,
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has this ever happened to you? Or like, what would
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you have done in my situation? Or do you agree
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with me on this? Now, if you, if you're opening
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up that door, you gotta be okay with people disagreeing
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with you. And I think that's also really hard for
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people to wrap their minds around is that contrarian view.
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Sometimes those are the best conversations.
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They are 100% the best conversation.
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If everyone's like, great idea, good. You're going to just like,
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you want that.
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One conversation.
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Respectful debate.
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Yes, yes. And what people don't realize too, is when
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you open up the door to have kind of a dialogue, again,
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social media dialogue, who knew, right? That's the whole point,
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is to have that push-pull conversation. I think we're so
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focused on pushing content, pushing content. That we're not really
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even expecting people to pull content from other people as
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they're leaving comments. But we're also maybe not asking the
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right questions as the call to actions to have that engagement.
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And engagement is great because you can use it for
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market research. It's also great because at least as algorithms
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sit here today, October 2026, is they are looking at
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those comments as something like, oh, this is really good.
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Like Sandy's really engaging her audience. Like let's show it
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to more of her people.
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Let's show it to more people. Right.
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So that's another, another way to think about it. And
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as why, why would that be a value? Cause you
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were like, well, what does engagement get me? I go
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into conversation and it gets you people raising their hand
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and guess what? You can take it next step and
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go to the DMs. Thank you so much for leaving
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a comment. I really valued what you said. Maybe we
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should book like a, like a 30 minute coffee chat.
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I see that you host this event every year. I
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might be able to be an asset for you. But
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people won't do that next step. That's the thing. And
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that's the difference.
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Yeah, 100%.
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And I think, especially with like a platform like LinkedIn,
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which is where many of our.
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Business authors can kind of live, that algorithm.
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There, what I try to teach authors is specifically about conversations.
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So generating those adding a question at the end. And
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you want the content or the call to action to
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kind of be sticky for people to want to read
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other people's opinions in the comments too. So yeah, really,
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really great advice without it being salesy. You know, you're
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just starting conversations and then taking it to the DMs
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and hey, you know, really love this conversation, you know.
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And people are like, I don't want to be salesy.
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I'm like, so don't be salesy. Like be yourself, like
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be a human.
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I just.
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I know sometimes it's hard because we're like, we feel
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like we need to like behave a certain way. And
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something that I'm enjoying more about LinkedIn in the past,
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I'll say like five, six years, it's, it's kind of
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like loosen the tie a little bit. Like people can
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like be more human rather than like this, like resume. Yeah.
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Resume suit tie, like really uncomfortable loafers, you know, like
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we can be a little bit more casual and in
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the way that we're connecting and being humans. And I
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think it's, people want to do business with other people.
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Like they don't want to do it with like faceless
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logos or like a cool company statistic.
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No, I just don't care. And side note, we're seeing
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a really big trend of big CEOs writing books that
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are in their current and active CEOs and, you know,
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international brands. And it's very different than corporate PR. The
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company is getting a face and a personality. We see
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a lot of books historically from exiting people who are
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writing their kind of legacy and their leadership. We're seeing
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a beautiful trend in these seated executives who want to
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give back and put a face to their organization and
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their brand and their knowledge because that builds trust. It
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builds relationships in a way that the logo cannot. Mm-hmm.
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100%. And that's like a social media person's like dream,
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when like someone's like, I'll come out of the woodwork
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and tell and be like the face of this brand.
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We're like, thank you, because like, it doesn't matter what
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brand you are, what type of book off like, faces, humans,
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through a screen, build trust faster than any graphic. So
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the fact like that's been always like people like well
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how do I get my boss to like convince them
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to like be part of it like do they want
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their your social media program to succeed or not like
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like transparently it needs a person or people to drive
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it forward. And I think the people part of it,
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I always look at, I think it's Milwaukee public library.
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I love library content, but like they have on their feet,
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it's not one person. It's multiple people that work at
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the library who grab hold of like specific things they
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want to talk about or trends that they feel like
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they can do well. And I think there's probably one
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or two people that are kind of the puppeteers of
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that whole ecosystem. But the fact that people are like, yeah,
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I'll do it, you know, I mean, I don't see
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them kicking and screaming, but again, I'm not there, so
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they could be. But that's my favorite feed. If you're
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just looking at the Milwaukee Public Library feed, you could
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see it's all different types of people, ages, races, all
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the things. And that makes me really happy because it
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represents their community also.
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Oh, I love that. And so we've got the book repurposed.
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We've got hopefully faces and humans being vulnerable and imperfect
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and on their social media. So the people, again, get
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to know you, like you, and that they're taking that
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next step to further those conversations, take them offline to
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engage people one-on-one. And that's what the social media allows
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you to do is to see who it is. And
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as you said, temperature check of what topics are more
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engaging and which ones, you know, seem to be more
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interesting and, and, having those aha moment conversations and encouraging
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the debate. In our world here at Smith, we tell
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people your immediate placements, whether it's a byline article, a
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book recommendation, listicle, best business book of the year, which
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we did get for Financial Times, which was obviously exciting,
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type of accolade, a podcast interview, any type of Q
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& A, expert commentary that we say that media placement
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should have value long after the day that it airs
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or that it's showcased. So we have some ideas on that,
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but I want to hear from you how you recommend
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authors repurpose, reshare their spotlight in the media. And why
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should they do that?
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Yeah, I mean, I think when you are on a podcast,
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on a show, in the news, it's really like a
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one hit wonder. I am of the camp of like,
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how do we take that captive audience that you had,
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that more closed room, I'll say, of these podcast fans,
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as an example, and amplify it outwards, like just put
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a megaphone on it and push it out to in
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your content, like in your LinkedIn and all of that.
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I have a media placement that I was on for
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social media day like seven years ago.
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You know what?
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I still share that on social media day because it's
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still relevant today. You know, there was lessons learned, all
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the things. And I think people forget like it just
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doesn't die on the vine. Like we have to continue
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to amplify it. And so you can turn, you know,
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a podcast. A lot of them do video podcasts now, right?
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So you can create a quick little reel. If they
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don't give you the raw clip, just ask for it.
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Some people will do it for you. You know, if not,
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you can use things like Opus AI that'll take the
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long form thing, clip it up and go on with
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your day. Audiograms are great for those audio only ones.
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Very simple. I think Headliner is a tool that does
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that pretty quickly. Quote graphics like people are like, oh,
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quotes like that's so dated. It still works. People still
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create it. I had an author one time, she wrote
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Psychology Today articles and she was like, I don't want
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to rewrite that stuff. Can I just put that in
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a carousel? I'm like, yeah. So on Instagram, we just
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wrote like pulled out the one liner to kind of
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hook people in. And then we kind of told the
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story and gave the stats and in a sweat format
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that kept people engaged going forward. But it's about how
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many times can you repurpose that one thing? Wow. You know,
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and with AI, it's gotten a little bit easier to
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actually to repurpose things if you know how to do
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it in a way that feels easy. But even like
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your email newsletter, if you're like, man, that email newsletter
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with my list really hit like it had a lot
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of opens that subject line, like looking for those patterns.
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And then how can I take maybe that was more
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for like my insider crowd and And put it out
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on social and see how it performs there. That's another
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way to repurpose something that you've already done and share
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it with the world. So media is gold, but only
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if you mine it, I think is the biggest cliche.
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I think I probably could say in this podcast, but,
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you know, it's always great unless, you know, unless you
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just let it.
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Die in the wind, die on the vine. Yeah.
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Yeah.
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I think these are, those are some really great, like
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creative ways too. Cause I feel, you know, we'll see
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authors kind of just, oh, you know, here I wrote
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for this great article for New York times. And it's like,
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but wait, you know, like let's, you know, tag them.
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How can we pull this out?
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You know, even if you chunk it out piece by piece, maybe,
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you know, in a couple of months, is it still relevant?
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You know, like let's, let's comment back on it, you know, and, and,
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And see if things have changed. Has your opinion changed?
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Those kind of things really, you know.
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And I love what you said too about tagging. I
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think people forget to tag the news outlet or even
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the reporter or the podcast host because that also amplifies
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it to their audience too. And so more people see it.
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That's like a piece that is such an easy tag on,
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you know, on social, but it's a lot of people
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miss it. And a lot of the content that is
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repurposed if you're not tagging the person so that they're
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notified of it and then maybe they'll share it to
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their audience who maybe didn't hear that episode or didn't
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see that media placement. It could be a huge game
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changer because it could be someone in that and their
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audience that found you and they're like, oh, this is my,
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this is my person. I need to talk to them,
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you know? Yes.
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And we also recommend that authors keep abreast, obviously of
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their industry and whether it's a seasonality, an awareness month,
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a new study or statistics like, oh, I talked about
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this exact thing six months ago. Maybe it's stress in
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the holidays and have, hey, every holiday there's more stress
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that comes up. And so let's take that conversation that
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might have aired last year or under a different kind
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of headings like, oh, this framework is going to work
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00:26:52.259 --> 00:26:55.920
beautifully as we're looking at, again, the seasonality or a
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study statistic. a trend in the health world or the
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00:27:00.170 --> 00:27:06.680
business world, whatever your, your is. And I'm not an
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expert at this Garland, but is there like AI tools
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that will help you like find where I talked about
482
00:27:11.700 --> 00:27:15.019
this so that you're being as efficient with your time
483
00:27:15.079 --> 00:27:18.309
as possible. And then you can take the human part
484
00:27:18.369 --> 00:27:21.450
and curate which part of the interview, the article that
485
00:27:21.470 --> 00:27:23.630
you're excited to reshare repost.
486
00:27:24.470 --> 00:27:26.569
I can also help like, I can help like position
487
00:27:26.630 --> 00:27:28.910
it a little bit too. Like I got interviewed about
488
00:27:28.950 --> 00:27:31.490
this topic, but this thing is being relevant over here.
489
00:27:31.549 --> 00:27:36.130
How can we like, like, you know, adjust the positioning
490
00:27:36.170 --> 00:27:38.859
so that it's relevant for this time period as well.
491
00:27:38.920 --> 00:27:40.799
And I, you know, to take a page out of
492
00:27:41.160 --> 00:27:44.579
your book too, around like the timeliness of things I've
493
00:27:44.619 --> 00:27:49.730
been paying more attention to on social and of like trends,
494
00:27:49.769 --> 00:27:52.829
not like dancing trends and like that, but more of like,
495
00:27:52.930 --> 00:27:56.039
what are people talking about as relates to like pop
496
00:27:56.079 --> 00:28:00.819
culture or something? So I had a client most recently,
497
00:28:02.079 --> 00:28:04.559
we tried this two times and we're like, I was like, well,
498
00:28:04.579 --> 00:28:06.579
I'm noticing a pattern here. Like, let's try to see
499
00:28:06.619 --> 00:28:10.369
if we can strike gold twice. The first was around
500
00:28:10.410 --> 00:28:14.400
the Cornell seven and however you view that. But her
501
00:28:14.440 --> 00:28:16.279
tip was like, what to say to your kid before
502
00:28:16.319 --> 00:28:18.440
they go to their next college party, right? Like that
503
00:28:18.480 --> 00:28:21.539
was the position. Taking something that was very much parent
504
00:28:21.599 --> 00:28:25.289
being talked about on social and stepping into that rather
505
00:28:25.309 --> 00:28:27.109
than backing away from it because she's like, I have
506
00:28:27.150 --> 00:28:30.210
value I can add to this conversation. On the flip side,
507
00:28:30.250 --> 00:28:33.309
a little bit more lighthearted was Dancing with the Stars.
508
00:28:33.569 --> 00:28:36.359
Everyone was talking about how like Guillermo is not the
509
00:28:36.390 --> 00:28:38.619
best dancer and why is he still here? And oh
510
00:28:38.660 --> 00:28:40.599
my goodness, like people were like kind of in a
511
00:28:40.819 --> 00:28:43.839
tizzy around that. And I was like, I think there's
512
00:28:43.859 --> 00:28:46.849
something here. And so we were brainstorming around how we
513
00:28:46.869 --> 00:28:49.109
could create a tip. But like Guillermo at least showed up.
514
00:28:49.289 --> 00:28:51.710
He was vulnerable and he tried. He was brave. He
515
00:28:51.730 --> 00:28:54.730
was courageous. He didn't get the best scores. But gosh
516
00:28:54.750 --> 00:28:57.210
darn it, if he didn't smile through that Paso Doble,
517
00:28:57.869 --> 00:29:00.269
get it. You know, and so there was, you know,
518
00:29:00.289 --> 00:29:04.920
a teaching moment there for parents. And because we latched
519
00:29:05.140 --> 00:29:07.849
on to those in a really intentional way. that was
520
00:29:07.869 --> 00:29:10.490
her top performing posts so far of the month. And
521
00:29:10.509 --> 00:29:15.299
we're not even like, we're talking like 607,000 views, you know,
522
00:29:15.299 --> 00:29:19.400
195 follows and a very not followy culture right now.
523
00:29:20.160 --> 00:29:22.680
So I'm like, that was a win, but it's, it's
524
00:29:22.700 --> 00:29:26.900
to your point, like paying attention to the timeliness of things,
525
00:29:26.920 --> 00:29:29.660
the seasonality of things. And then also looking on social,
526
00:29:29.680 --> 00:29:33.170
like what is your audience in consuming? What shows are
527
00:29:33.170 --> 00:29:37.019
they watching? What stores are they shopping at? to kind
528
00:29:37.019 --> 00:29:40.650
of be part of that that conversation. And so the
529
00:29:40.710 --> 00:29:42.599
algorithm knows how to serve your content up to them.
530
00:29:43.539 --> 00:29:43.819
Yeah.
531
00:29:44.579 --> 00:29:45.140
I love that.
532
00:29:45.200 --> 00:29:47.619
We, I have a client I'm working with right now
533
00:29:47.740 --> 00:29:51.220
and she does such a great job. She's in finance, um,
534
00:29:51.259 --> 00:29:56.250
and really like helping women, uh, work through finances and divorce.
535
00:29:56.369 --> 00:29:58.869
And she like when she's out and shopping, I mean,
536
00:29:58.890 --> 00:30:01.910
this isn't as trends, you know, but like, it's just
537
00:30:01.950 --> 00:30:04.430
that kind of thought process that you get into a
538
00:30:04.450 --> 00:30:07.650
little bit when you're in this creative social media space.
539
00:30:07.950 --> 00:30:09.869
And she's doing this, you know, kind of all on
540
00:30:09.910 --> 00:30:10.309
her own.
541
00:30:10.869 --> 00:30:13.779
And she'll be out shopping and have like an experience,
542
00:30:13.910 --> 00:30:16.380
share about it on LinkedIn and tie it to her
543
00:30:16.440 --> 00:30:20.500
finance company too. And I've just been celebrating her in
544
00:30:20.640 --> 00:30:23.390
every like strategy call of how great of a job.
545
00:30:23.410 --> 00:30:26.319
You know, it's that human element. You're listening to what
546
00:30:26.400 --> 00:30:30.700
people are saying too. And what you're experiencing, it's very authentic.
547
00:30:31.079 --> 00:30:34.019
But the ideas, you know, they're everywhere if you want
548
00:30:34.039 --> 00:30:36.990
to be creative and people love human content, you know?
549
00:30:37.029 --> 00:30:37.269
Yeah.
550
00:30:37.309 --> 00:30:39.470
I think one of my top performing LinkedIn posts was
551
00:30:39.509 --> 00:30:43.630
me in like a weighted vest walking around my neighborhood.
552
00:30:44.170 --> 00:30:45.609
And I was like, this is kind of like social
553
00:30:45.650 --> 00:30:48.849
media posting where you, like, are walking and you're being visible.
554
00:30:48.910 --> 00:30:50.869
And some people, like, will wave hi. And some people
555
00:30:50.890 --> 00:30:52.289
are like, you're doing a great job. And other people
556
00:30:52.309 --> 00:30:55.589
are like, just like, you just walk past them. You know,
557
00:30:55.609 --> 00:30:57.579
it's the same thing. Like, on social, you're, like, scrolling.
558
00:30:57.619 --> 00:30:58.759
And some people are like, we like you.
559
00:30:58.799 --> 00:30:59.410
Go, girl.
560
00:30:59.470 --> 00:31:02.539
Like, leave a comment. And other people are just like, hmm.
561
00:31:02.559 --> 00:31:04.619
And they just keep it moving.
562
00:31:04.680 --> 00:31:05.140
So, yeah.
563
00:31:05.799 --> 00:31:06.180
Of course.
564
00:31:06.220 --> 00:31:09.660
The one thing where I'm, like, sweaty. in a way
565
00:31:09.680 --> 00:31:12.200
to invest is the one that popped off but it's.
566
00:31:12.339 --> 00:31:14.640
Okay and that's when either the supermarket and you will
567
00:31:14.680 --> 00:31:17.440
see everybody you know is when you are yes perhaps
568
00:31:17.480 --> 00:31:21.069
not but uh but but that kind of segues to
569
00:31:21.509 --> 00:31:27.529
a another conversation to help um authors with and it's
570
00:31:27.569 --> 00:31:32.059
not measuring success um because authors you know kind of
571
00:31:32.099 --> 00:31:36.829
measure social media success by followers like engagement and perhaps
572
00:31:36.930 --> 00:31:43.349
book sales or other monetized opportunities. But for nonfiction authors,
573
00:31:43.670 --> 00:31:49.759
books can lead to, obviously, the speaking, consulting, partnerships. What
574
00:31:49.799 --> 00:31:54.119
are the metrics they should really pay attention to? And
575
00:31:54.140 --> 00:31:56.539
I know you kind of touched on some strategies of
576
00:31:57.180 --> 00:32:00.829
taking that network to the next level. But to your
577
00:32:00.869 --> 00:32:03.589
point about walking and some people saying goodbye and some
578
00:32:03.630 --> 00:32:05.819
people saying hello and some people not even looking up,
579
00:32:06.859 --> 00:32:11.019
Talk a little bit, too, about success and the power
580
00:32:11.279 --> 00:32:16.700
of a smaller, highly engaged audience than kind of getting
581
00:32:16.859 --> 00:32:21.309
out there to maybe a broader audience that just is
582
00:32:21.380 --> 00:32:24.769
kind of maybe passing you by. We had the same
583
00:32:24.809 --> 00:32:30.150
conversation with media placements. So is there any advice to
584
00:32:31.890 --> 00:32:36.579
nurturing that really engaged community versus... what a big kind
585
00:32:36.619 --> 00:32:40.130
of maybe viral moment potentially to afford?
586
00:32:40.150 --> 00:32:43.609
I love this question, because I was just at an
587
00:32:43.690 --> 00:32:47.490
event full of authors. And we were just talking about,
588
00:32:47.829 --> 00:32:51.180
you know, how sometimes you feel like you're failing, because
589
00:32:51.200 --> 00:32:54.960
only got like 42 likes on this thing. And I'm like,
590
00:32:55.039 --> 00:32:57.940
it really only takes one person to see your thing
591
00:32:58.160 --> 00:33:01.940
and book you hire you, etc. Like, And it could
592
00:33:01.980 --> 00:33:05.200
be someone who's not even engaging with you. They're just lurking.
593
00:33:06.680 --> 00:33:11.759
They're just being, we love the looky loos. We love them. Also,
594
00:33:11.779 --> 00:33:14.160
can you please engage with our stuff signed all of
595
00:33:14.220 --> 00:33:18.049
us on this podcast? Thank you. Um, that has been
596
00:33:18.109 --> 00:33:20.609
for me, the biggest thing is people are so worried
597
00:33:20.630 --> 00:33:22.910
about who's not there that they're not paying attention to
598
00:33:22.930 --> 00:33:25.910
people who are there. So like, I got two comments.
599
00:33:25.930 --> 00:33:28.829
I'm like, that is so awesome. Did you comment back?
600
00:33:28.849 --> 00:33:32.470
And they're like, well, no, I'm like, So you're telling
601
00:33:32.509 --> 00:33:35.349
those two people who took 30 seconds out of their
602
00:33:35.369 --> 00:33:37.289
day to leave you some love that they don't matter.
603
00:33:37.309 --> 00:33:42.589
And they're like, oh, and like some tough love, you know,
604
00:33:42.609 --> 00:33:45.990
because I get it. Life is life and it's hard
605
00:33:46.009 --> 00:33:48.589
to go back and do that. But you are sowing
606
00:33:48.630 --> 00:33:53.509
the seeds in that moment. And I also I also
607
00:33:53.549 --> 00:33:57.369
would like to say, too, as you're creating content, it's
608
00:33:57.410 --> 00:34:00.380
that push factor. You need to go and pull your
609
00:34:00.430 --> 00:34:03.329
audience closer. So you need to find where your audience
610
00:34:03.369 --> 00:34:07.269
is hanging out online, whether it's on an Instagram coffee
611
00:34:08.260 --> 00:34:11.460
house that plays cool live music. Like if those are
612
00:34:11.480 --> 00:34:14.260
where your people are hanging out, go to that comment section,
613
00:34:14.300 --> 00:34:17.739
start leaving comments back to the people that are there, right?
614
00:34:17.760 --> 00:34:20.630
And then go and if you're trying to get an
615
00:34:20.690 --> 00:34:23.690
event organizer to notice you, see where they're being active.
616
00:34:23.989 --> 00:34:26.690
That is a challenge. I will say right now that
617
00:34:26.730 --> 00:34:30.329
is a challenge. but go find them, engage with their content.
618
00:34:30.389 --> 00:34:33.090
Don't DM them at the first, you know, first get.
619
00:34:33.110 --> 00:34:36.119
I always use the Gary Vaynerchuk example where he's like,
620
00:34:36.159 --> 00:34:37.840
don't be that like 19 year old boy on a
621
00:34:37.860 --> 00:34:39.719
first date that like thinks that they can lean in
622
00:34:39.739 --> 00:34:42.559
for the kiss when you just got there, you know?
623
00:34:43.500 --> 00:34:46.360
So start to engage, drip the seeds. And that's why like,
624
00:34:46.900 --> 00:34:51.539
as bonkers as this even sounds, I track how many
625
00:34:51.619 --> 00:34:54.420
comments I'm leaving on LinkedIn every single month, how many
626
00:34:54.460 --> 00:34:58.090
DMs I'm sending, how many calls am I getting? Like
627
00:34:58.250 --> 00:35:00.210
I track all of that and that might sound a
628
00:35:00.349 --> 00:35:03.469
little bonkers and I understand, but I also want to
629
00:35:03.489 --> 00:35:06.599
understand is if I'm sowing all these seeds, am I
630
00:35:06.639 --> 00:35:10.760
reaping the harvest later? Because social media, no matter who
631
00:35:10.800 --> 00:35:13.460
you are, is a very long-term game. These like one
632
00:35:13.519 --> 00:35:16.940
hit wonders, these like virality moments are the exception, not
633
00:35:16.960 --> 00:35:21.110
the rule, period. And yes, it's cool to talk like
634
00:35:21.190 --> 00:35:25.110
big numbers, but like if all of those people don't convert,
635
00:35:26.150 --> 00:35:31.199
do I care? So like even in that example I shared, 407,000
636
00:35:31.199 --> 00:35:32.559
views is.
637
00:35:32.500 --> 00:35:33.539
Awesome, right?
638
00:35:34.880 --> 00:35:37.420
Getting more followers from that is awesome. Getting like really
639
00:35:37.460 --> 00:35:40.780
engaged comments is awesome. I value the low, like there
640
00:35:40.800 --> 00:35:44.300
was like 300 comments, which is also bonkers. However, my
641
00:35:45.280 --> 00:35:47.409
client was going back and forth with them. So she's
642
00:35:47.449 --> 00:35:51.289
building rapport in the comment section because she understands that's
643
00:35:51.309 --> 00:35:52.309
where her people are.
644
00:35:52.329 --> 00:35:53.110
Right.
645
00:35:53.670 --> 00:35:57.659
And she's being a human in that moment. So you
646
00:35:57.699 --> 00:36:00.099
have to be willing to engage, not just post content
647
00:36:00.139 --> 00:36:02.940
and pray that it works. You can't just post, what
648
00:36:02.980 --> 00:36:05.760
is the cliche? You can't just post and ghost. It's
649
00:36:05.800 --> 00:36:07.920
right in October. We might as well throw in some
650
00:36:08.039 --> 00:36:11.480
spooky vibes. So you have to be just as much
651
00:36:11.519 --> 00:36:14.500
there willing to engage and do that outreach as you
652
00:36:14.579 --> 00:36:16.420
are to post the content. Because when you do the
653
00:36:16.519 --> 00:36:18.559
outreach and someone's like, oh, I don't know who this
654
00:36:18.599 --> 00:36:21.260
person is. And they go to your LinkedIn, it better
655
00:36:21.300 --> 00:36:25.190
not be a barren wasteland. The tumbleweed rolling through. You
656
00:36:25.210 --> 00:36:26.389
need to have really, really.
657
00:36:27.969 --> 00:36:30.650
Poignant content. You don't need to post every day, but
658
00:36:30.670 --> 00:36:32.510
the content that you are posting needs to be relevant
659
00:36:32.530 --> 00:36:34.679
to your book, to the stages you want to speak on,
660
00:36:34.739 --> 00:36:37.780
to your audience, all of that. So people can start
661
00:36:37.800 --> 00:36:41.099
to get you known for what you want to be
662
00:36:41.139 --> 00:36:43.659
known for. So it's not just a push, it's a
663
00:36:43.699 --> 00:36:47.119
pull and it's an engagement and outreach tactic too.
664
00:36:47.809 --> 00:36:50.969
Yes. I love that. And two, when you're first starting out,
665
00:36:50.989 --> 00:36:53.530
what I like to tell authors, if you know the engagement.
666
00:36:53.570 --> 00:36:57.050
You know, you're building the bricks, you're building the basement
667
00:36:57.210 --> 00:37:00.909
kind of. But imagine being in a room where 100
668
00:37:00.909 --> 00:37:03.750
people heard what you had to say, you know, and
669
00:37:04.210 --> 00:37:06.909
sometimes those smaller numbers, especially when you're first starting out,
670
00:37:07.260 --> 00:37:10.139
can feel a little deflating. But if you kind of
671
00:37:10.340 --> 00:37:13.039
switch the mindset a little bit of understanding that you're
672
00:37:13.079 --> 00:37:16.760
growing and And seeing that, you know, 100, 200.
673
00:37:16.179 --> 00:37:20.699
People saw this post. And imagine getting your word out.
674
00:37:20.760 --> 00:37:22.860
You know, if you were at a speaking engagement with
675
00:37:22.860 --> 00:37:24.429
200 people, you know, wouldn't you.
676
00:37:24.329 --> 00:37:25.829
Be super thrilled about that?
677
00:37:26.110 --> 00:37:26.369
Yeah.
678
00:37:27.030 --> 00:37:27.250
Yeah.
679
00:37:27.269 --> 00:37:28.429
Absolutely.
680
00:37:28.809 --> 00:37:31.130
I'd be, like, freaked out if 30 people walked to
681
00:37:31.170 --> 00:37:33.349
the right front door right now and were like, hi, girl,
682
00:37:33.369 --> 00:37:36.070
what you doing? I'd be like, get out of here.
683
00:37:36.679 --> 00:37:39.320
Yeah. I know, right? A lot of people.
684
00:37:39.340 --> 00:37:39.800
Yeah.
685
00:37:39.860 --> 00:37:46.010
Yeah. To kind of wrap things up, I would love to.
686
00:37:45.570 --> 00:37:50.000
Know for the authors that are listening to us today
687
00:37:50.440 --> 00:37:53.239
whose book maybe came out about six months ago and
688
00:37:53.920 --> 00:37:55.599
they haven't been posting consistently.
689
00:37:55.619 --> 00:37:58.900
They're a little overwhelmed, maybe a little burnt out from
690
00:37:58.920 --> 00:37:59.880
their book coming out.
691
00:38:00.639 --> 00:38:02.980
What are the three things you encourage them to do
692
00:38:03.179 --> 00:38:07.039
over the next 30 days to kind of re-kickstart their
693
00:38:07.159 --> 00:38:07.800
social media?
694
00:38:09.449 --> 00:38:14.900
Only three? Um, no, three, three is plenty. Listen, like 10,
695
00:38:14.900 --> 00:38:18.659
but I'm like one is probably good. Um, uh, if
696
00:38:18.739 --> 00:38:22.760
you have been like radio silent online, I would get
697
00:38:23.039 --> 00:38:26.619
comfortable showing your face and that could literally be you
698
00:38:26.699 --> 00:38:29.389
in a weighted vest walking in your neighborhood. Okay. So
699
00:38:29.710 --> 00:38:31.590
it could be, I mean, and people always like to
700
00:38:31.630 --> 00:38:34.389
make fun of like the picture of you, like holding
701
00:38:34.429 --> 00:38:38.079
up your book. But I also think people don't do
702
00:38:38.099 --> 00:38:40.260
that enough because it feels cringe. But also people want
703
00:38:40.280 --> 00:38:43.579
to associate your face with your cover. So you need
704
00:38:43.599 --> 00:38:46.860
to start. That's an easy one. And you say, hey,
705
00:38:46.889 --> 00:38:49.119
I've been MIA. But in case you missed it, like
706
00:38:49.159 --> 00:38:51.530
you could just be real. Tell people that the book
707
00:38:51.570 --> 00:38:54.469
is out and it exhausted you and you did all
708
00:38:54.489 --> 00:38:56.409
the things and you're so excited for what comes next,
709
00:38:56.710 --> 00:39:01.010
which means I'm looking for stages and I'm looking for podcasts.
710
00:39:01.230 --> 00:39:01.929
Who do you know?
711
00:39:01.949 --> 00:39:06.710
I think people don't ask enough. A hundred percent don't
712
00:39:06.769 --> 00:39:10.409
ask enough because it feels a little cringe, but I
713
00:39:10.429 --> 00:39:13.300
would rather, I'm a very, like, I'm a super connector.
714
00:39:13.320 --> 00:39:15.599
Like I like connecting people with the right things. And
715
00:39:15.659 --> 00:39:18.460
so what is the ask and what is the give?
716
00:39:18.500 --> 00:39:20.900
Like that could be a really good place to start.
717
00:39:22.480 --> 00:39:25.110
That's how I view it. You can also create right now,
718
00:39:25.349 --> 00:39:30.449
creating series are really powerful on Instagram actually. seen that
719
00:39:30.489 --> 00:39:33.309
as much on LinkedIn to be transparent because the way
720
00:39:33.329 --> 00:39:36.389
that the Outer Works on Instagram, it actually will continue
721
00:39:36.429 --> 00:39:40.340
to show the second part of the series later. Even
722
00:39:40.380 --> 00:39:41.920
if you don't follow them, it's like, we know that
723
00:39:41.940 --> 00:39:44.659
you watched all of part one. So here's Rachel back
724
00:39:44.699 --> 00:39:46.920
again with part two, even though you maybe haven't hit
725
00:39:46.940 --> 00:39:50.269
the follow button yet. So- get letting people into like
726
00:39:50.349 --> 00:39:53.780
a episodic series type of content that is outlined around
727
00:39:53.820 --> 00:39:56.500
your book and the journey or the three things that people,
728
00:39:56.519 --> 00:39:58.460
you know, that you might've not seen in the book
729
00:39:58.519 --> 00:40:02.239
that you missed or whatever. Um, I also think that's
730
00:40:02.280 --> 00:40:04.059
a little bit easier for like fiction writers. Like I
731
00:40:04.079 --> 00:40:06.829
have a fiction writer right now who was like, I
732
00:40:06.869 --> 00:40:08.909
talk about all these restaurants, the characters love to eat
733
00:40:08.929 --> 00:40:10.809
in my book. And I, and they're like, she's like,
734
00:40:10.829 --> 00:40:12.409
they're based off of real places. I was like, we'll
735
00:40:12.489 --> 00:40:14.510
go to the restaurants, order the food that the characters
736
00:40:14.570 --> 00:40:17.719
order and talk about why that's part of the book. Um,
737
00:40:18.250 --> 00:40:18.969
Cause people like food.
738
00:40:19.309 --> 00:40:21.170
So everyone loves it.
739
00:40:21.329 --> 00:40:23.829
You know, and answer frequently asked questions about your business,
740
00:40:23.849 --> 00:40:27.239
your book. Like I think people overthink it and it's
741
00:40:27.300 --> 00:40:29.679
really about knowing who your audience is and what you
742
00:40:29.719 --> 00:40:32.530
want to have next. But I would love to, to
743
00:40:32.590 --> 00:40:34.880
like hear from you guys, you know, what, what have
744
00:40:34.920 --> 00:40:38.900
you like recommended for people that are like, Oh, I
745
00:40:38.940 --> 00:40:40.920
think the biggest thing is just like starting, right. It's
746
00:40:41.059 --> 00:40:45.079
harder to get that, that downhill snowball effect if you're
747
00:40:45.320 --> 00:40:47.019
kind of totally on a break.
748
00:40:47.679 --> 00:40:47.980
Yeah.
749
00:40:48.559 --> 00:40:52.139
I like to recommend sometimes like a reintroduction post kind
750
00:40:52.199 --> 00:40:54.360
of similar to what you did, you know, of just,
751
00:40:54.889 --> 00:40:55.840
you know, let's start somewhere.
752
00:40:56.219 --> 00:40:57.730
Let's take the pressure off.
753
00:40:57.750 --> 00:41:00.429
It doesn't have to be super heavy into, you know,
754
00:41:00.469 --> 00:41:03.150
the framework you're going to be talking about. Just reintroduce
755
00:41:03.170 --> 00:41:06.849
yourself to your audience and say, hi, my name is Rachel.
756
00:41:07.030 --> 00:41:09.949
You know, this is what I am doing. This is
757
00:41:09.969 --> 00:41:11.969
what I'm an expert in. This is where I want
758
00:41:11.989 --> 00:41:14.610
to go. I launched a book recently and We'd love
759
00:41:14.650 --> 00:41:18.090
to hear your story. And, you know, if I haven't
760
00:41:18.110 --> 00:41:19.329
talked to you in a while, drop.
761
00:41:19.170 --> 00:41:23.849
A comment and let's reconnect. Something easy, you know? Yeah.
762
00:41:24.130 --> 00:41:26.030
Being human. Being human.
763
00:41:26.429 --> 00:41:28.690
Something I'm seeing authors do, and it's funny because I'm
764
00:41:28.730 --> 00:41:33.409
going to be putting calendar reminders for the authors that
765
00:41:33.489 --> 00:41:36.539
are near and dear to my heart that we're working with,
766
00:41:37.119 --> 00:41:41.059
is their book, Birthday. Okay. And there's a beautiful way
767
00:41:41.099 --> 00:41:43.920
to celebrate. And some people do six months. Some people
768
00:41:43.940 --> 00:41:48.250
do 12 months. And then they do kind of an introspection,
769
00:41:48.329 --> 00:41:52.929
a reflection of what they've learned. Again, I love those
770
00:41:53.010 --> 00:41:56.090
surprising insights. Here are three things about my book that
771
00:41:56.130 --> 00:41:58.449
I heard help people in ways I had not imagined.
772
00:41:59.030 --> 00:41:59.710
That's good.
773
00:42:00.190 --> 00:42:03.820
You know, that kind of aha moment. So is it
774
00:42:03.880 --> 00:42:07.219
a little self-promotional? Yes. But are you still giving value?
775
00:42:08.690 --> 00:42:12.230
So that's something, Rachel, that we want to add into,
776
00:42:12.250 --> 00:42:16.750
you know, guiding people because a year plus out, they may, again,
777
00:42:16.789 --> 00:42:20.610
not be Smith clients anymore, and many still are. But
778
00:42:20.789 --> 00:42:25.429
I think that's a really nice reminder of strategies. Yeah.
779
00:42:26.239 --> 00:42:28.199
After the book is out. I just saw a LinkedIn post.
780
00:42:28.480 --> 00:42:30.380
You haven't seen me in a while because I have
781
00:42:30.400 --> 00:42:32.800
been doing X, Y, and Z. And I'm here to
782
00:42:32.860 --> 00:42:36.519
show up and, you know, kind of welcome you all
783
00:42:36.579 --> 00:42:41.199
back to my... daily or weekly conversations and that kind
784
00:42:41.219 --> 00:42:44.699
of vulnerability of honesty of like, yeah, you haven't seen
785
00:42:44.760 --> 00:42:47.639
me and this is why, and this is what I'm
786
00:42:47.659 --> 00:42:51.610
going to be doing in the future is my strategy. Yes.
787
00:42:52.130 --> 00:42:56.329
I concur. And it's, there's no better time to start
788
00:42:56.349 --> 00:42:58.489
than now. So if you're like, ah, how do I
789
00:42:58.510 --> 00:43:01.690
get back in? Just post something, post the intro video
790
00:43:02.150 --> 00:43:05.530
or intro posts that Rachel just said. That's she broke
791
00:43:05.550 --> 00:43:10.190
down the entire how to, what to say. Go do that.
792
00:43:11.070 --> 00:43:13.789
Well, Carlin, thank you so much for joining us in this,
793
00:43:13.909 --> 00:43:17.360
in this great conversation that will hopefully give authors the,
794
00:43:18.239 --> 00:43:22.780
the reason, the inspiration and specific tools to keep that
795
00:43:22.840 --> 00:43:26.159
momentum building for that. I'm going to look, the book
796
00:43:26.320 --> 00:43:31.590
is the long-term content generation center point to, to your world.
797
00:43:31.610 --> 00:43:35.809
And let's keep that going. Carlin, thank, Tell us where
798
00:43:35.829 --> 00:43:38.010
you want people to connect and learn more about what
799
00:43:38.050 --> 00:43:38.369
you do.
800
00:43:38.889 --> 00:43:43.719
Yeah, everything, including the Expert Excellence Engine is over on osnapsocial.com.
801
00:43:43.739 --> 00:43:49.559
That's O-H-Snap-Social.com. And I'm most active on LinkedIn. So find
802
00:43:49.579 --> 00:43:52.599
me there as well as Instagram if you want to
803
00:43:52.699 --> 00:43:57.300
peek behind the curtain and some toddler content because I'm
804
00:43:57.340 --> 00:43:59.579
also a mom and that's a big part of my life.
805
00:43:59.619 --> 00:44:00.179
So yeah.
806
00:44:00.280 --> 00:44:01.820
We love toddler content.
807
00:44:01.900 --> 00:44:02.679
Yeah.
808
00:44:05.170 --> 00:44:09.250
Great. Rachel, any final comments here from you about what
809
00:44:09.289 --> 00:44:09.849
we just learned?
810
00:44:10.809 --> 00:44:13.250
No, I think this was a really, really great conversation.
811
00:44:13.309 --> 00:44:16.010
I think it's going to be super helpful for authors who,
812
00:44:16.570 --> 00:44:18.659
you know, can kind of feel a little stuck with
813
00:44:18.699 --> 00:44:22.179
social media, a little uninspired. You know, I hope this
814
00:44:22.280 --> 00:44:27.360
is a great little boost for them to re-kickstart or
815
00:44:27.420 --> 00:44:30.539
just keep on keeping on and just keep swimming, you know,
816
00:44:30.659 --> 00:44:33.250
and the conversations are what it's all about.
817
00:44:33.650 --> 00:44:33.809
Yeah.
818
00:44:34.329 --> 00:44:37.260
Can I leave with one last thing that I want
819
00:44:37.280 --> 00:44:40.099
to say? Yes, of course. Is the next time you
820
00:44:40.199 --> 00:44:43.519
open any type of platform to post, I want everyone
821
00:44:43.559 --> 00:44:46.099
to remember that the post is not about you. It's
822
00:44:46.139 --> 00:44:47.070
about your audience.
823
00:44:48.010 --> 00:44:54.150
I love that. That's a great perspective. And for especially
824
00:44:54.250 --> 00:44:57.179
those introverted people, it takes the pressure off.
825
00:44:58.250 --> 00:45:00.469
It's really how are you serving them? How are you
826
00:45:00.489 --> 00:45:02.670
providing the solution to them? And if you're not opening
827
00:45:02.690 --> 00:45:04.710
your mouth and using your voice to tell them what
828
00:45:04.750 --> 00:45:07.280
you know and the expertise you have and that a
829
00:45:07.360 --> 00:45:11.760
book could solve their challenge or problem, you're doing your
830
00:45:11.820 --> 00:45:12.780
audience a disservice.
831
00:45:13.599 --> 00:45:19.449
Excellent. That's a beautiful point of view perspective as we're
832
00:45:19.489 --> 00:45:21.889
trying to inspire people to keep on keeping on. Yes.
833
00:45:24.559 --> 00:45:24.820
Yes.
834
00:45:24.920 --> 00:45:28.900
Well, thank you all. And until next time, we welcome
835
00:45:28.920 --> 00:45:31.179
you to visit Smith Publicity and where we are on
836
00:45:31.239 --> 00:45:35.940
LinkedIn as well, sharing all kinds of insights for nonfiction
837
00:45:36.030 --> 00:45:40.150
authors to continue building news about their work and ideas.
838
00:45:40.590 --> 00:45:41.130
So thank you.
839
00:45:43.199 --> 00:45:45.539
Thank you for listening to this episode of the Smith
840
00:45:45.579 --> 00:45:49.130
Publicity All Things Book Marketing Podcast. To reach us and
841
00:45:49.150 --> 00:45:50.389
learn about our many services,