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A Michelin-trained chef builds a premium private aviation catering company, serves royalty + “flying palaces,” survives COVID, then exits. All this while operating in a cutthroat market that is private aviation, where there are basically no contracts, you get <48 hours' notice, and you are just as good as your last meal.
Daniel Hulme takes you inside a world most people never see: business jets that act as a “time machine” for executives, where flight attendants are the real decision-makers, and why the hardest part isn’t the food—it’s the logistics, systems, and reliability.
This episode is where we unpack:
• How Daniel went from Michelin kitchens → superyachts → America’s Cup chaos → private jets
• The system he built to scale from 5 flights to 70+ flights in a day
• “Heavy metal” wide-body missions (royal fleets, teams, tours) and what those orders actually look like
• Why food tastes different in the air (humidity + salt loss) — and how he engineered for it
• The unexpected COVID pivot: turning aviation infrastructure into a premium home-delivery brand that dominated the press
• The hidden side of exits: burnout, identity crash, and what nobody tells you after the deal closes
Check out the full episode notes, transcripts, and all links on Substack:
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