397 - Why Tech Billionaires Keep Failing at Farming: Lessons in Ag Innovation | Damian Mason Podcast
What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison's e…
Agtech’s Field of Dreams in Salinas
In this Voices of the Valley episode, Western Growers Senior Vice President, Innovation, Walt Duflock and The Reservoir CEO Danny Bernstein introduce Reservoir Farms, a first-of-its-kind initiative in Salinas, Calif., where agtech startups can work with growers to do field trials of their technolog…
How policy hamstrings agtech in California, with Walt Duflock
When it comes to the production of high-value food crops, California is, without question, a global leader. Plus, much of the state’s thousands of acres of farmland lies within close proximity of Silicon Valley, where high-tech tools and solutions are endemic. And yet, many California farmers are s…
From adoption problems to high-performance farm teams, with Kevin Boyle
When the agtech is not working in the field, we can be quick to search for answers in the product itself. But sometimes, the solution is not there. That’s because it’s not a technical problem, but rather a social systems challenge.
Kevin Boyle is the Director of Organizational and Workforce Develop…
AgriTalk-December 30, 2025
Clean Fuels Alliance America CEO Donnell Rehagen joins us to discuss important news from California yesterday on biodiesel, plus outlook for 2026. The Packer's Christina Herrick and Walt Duflock of Western Growers join us to discuss issues affecting produce on the West Coast.
See omnystudio.com/lis…
AgTech Meets Reality: What Actually Works on the Farm
In this episode of Between the Rows, Itai Kanot sits down with Walt Duflock, Senior Vice President of Innovation at Western Growers.
Walt works at the intersection of growers, automation, and agtech — helping bridge the gap between innovation and real-world farming. Together, they explore what’s ac…
R&D: Part 1 Farming automation and technology - A discussion with the USA's Western Growers Association
At this year’s Annual Vegetable Industry Seminar, (Project Code VG24003), funded by Hort Innovation using the vegetable research and development levy and contributions from the Australian Government, growers got an update on the VegMech project (Project Code VG 23003), which is working to boost the…
R&D: Part 2 Farming automation and technology - A discussion with the USA's Western Growers Association
This is part 2 of a two part Vegalogue Episode, where we talk to the US Western Growers Association about their research and development of on farm innovation to address issues like labour costs, harvesting automation and weed control, just to name some.
In Part one we focussed on autonomous harves…
Noon(er) Chat with Walt DuFlock
The basis of ag tech and what works or not.
Sponsored by Kerr Auction
EP 15: Walt Duflock | Farm to Fame - Conversations with Ali Cox
In Episode 15 of Farm to Fame, Ali Cox kicks off season two with Walt Duflock — Senior Vice President of Innovation at Western Growers and one of the most widely followed voices in global ag technology. A fifth-generation Monterey County farmer, Walt leads the team that vets, validates, and stress-…
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