Why I didn't publish a solo episode for five months | Episode 43
700 videos. 430 landing pages. 170+ podcast episodes. And a decade of newsletters. So why wasn't anything sticking?
In this mini update episode, Shawn gets real about what's been happening behind the scenes, and the common thread he found running through all of it.
If you've ever felt like you…
Creator Voice: You Don't Have a Volume Problem, You Have a Hiding Problem
Episode 5
Most creators are told the way to fix engagement and growth is more volume. So they make more. More posts. More videos. When “more” doesn’t move the needle, then what?
In this solo episode, I lay out the contradiction that ran my creative life for a decade: 700 videos, ten years, under …
Creator Identity: You're the Only Input That Matters
Episode 7 (soft-launch)
Your team, tools, workflows, and systems all have one thing in common: you. Get clear on your part and everything downstream improves.
You are the ultimate input.
This is the premise episode of Input/Output. Shawn Buttner lays out the show's core bet: every outcome you ch…
Ep 35: Be The Light — Thriving in Uncertainty
This episode has been sitting in my drafts since February.
I kept questioning if I wanted to share my political views, whether it was contributing enough, and whether it even needed to be said. The world kept changing and things felt uncertain and I kept asking myself if I was ready.
And then I rea…
The Fear That Never Feels Like Fear
Episode 8
A fully edited conversation between two friends was supposed to launch the same week on both our feeds. A version of that is finally happening, months late. And nothing went wrong. No fight, no falling out. That's the unsettling part.
This episode is the story of how the plan actually d…
The Difference Between Busywork and Deep Work
This episode, we talk about the difference between busy work and deep work and how understanding that difference and navigating it successfully leads to a better you as a creator, and as a business owner.
We talk about what goes into understanding busy work versus deep work. We run it through the…
The Common Thread That Led to My Rebrand
The past year has been a journey to rebrand the podcast. But why? In this episode of Input Output, I share the new driving idea for this new show, the journey to get to here, and the realization that changed it all.
Two podcasts, more than 170 episodes, and one broken publishing streak led to a si…
If I Can't See Who You Are On Your Website, I'll Never Buy.
Episode 11
If I took a look at your website, would I get a sense of who you are as a person or brand? Many experts struggle with putting themselves in their marketing because they are so focused on what they do. Why?
Most people start with marketing, when they should start with their POV.
This…
Your Breakfast Is Why You Can't Create After 2Pm. With Dr. Alicia Newsome
Episode 13.
Many things run your expert business. Your content, services, team, and so much more. Before any of that there is you, the expert. Much of what gets done depends on how energetic you feel when it's time to write, record, or get on that call with your next client. Today's guest, Dr. Al…
Your Workflow Is Working Exactly The Way You Designed
It's happened again. For the third day straight, you're producing your episode, pulling your hair out, wondering why you're suffering so much in the process. Sometimes you even think about quitting altogether. If you've ever said to yourself, "Not this again," or "If I just fix this one thing, it'l…
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