# Joshua Silver

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How Rainforest justifies the ROI of hosting a podcast and conference | Joshua Silver

Rainforest enables vertical software companies to embed payment processing directly into their platforms - solving the complexity that previously forced software companies to direct customers to separate banks or resellers for payment processing. Founded by Joshua Silver, who spent nearly 20 years …

Payment aggregation and contract pitfalls with Edward Marshall and Theresa Kananen

Payment aggregation models come with complex legal and contractual implications that many vertical SaaS platforms overlook.  For those platforms who are evaluating a payments provider, it's critical to avoid costly compliance missteps and ensure long-term flexibility as your business scales. Paymen…

Rainforest + PayPal: The future of embedded payments with Taira Hall

For vertical SaaS platforms, offering a trusted and familiar payment experience can be the difference between checkout conversion and cart abandonment. Rainforest and PayPal recently joined forces to launch an exciting new embedded payments integration that helps vertical software platforms capture…

How Rainforest justifies the ROI of hosting a podcast and conference | Joshua Silver

Rainforest⁠ enables vertical software companies to embed payment processing directly into their platforms - solving the complexity that previously forced software companies to direct customers to separate banks or resellers for payment processing. Founded by ⁠Joshua Silver⁠, who spent nearly 20 yea…

What comes after payments: Embedded fintech with Unit's Itai Damti

Most vertical SaaS platforms start with embedded payments, and sometimes also end there.  However, once the payments offering is live, scaled, and optimized, platforms can grow revenue even more by expanding to lending, banking, and other fintech products. The challenge is knowing what to build nex…

What vSaaS leaders should know before expanding to Canada with Pamela Draper

For US-based vertical SaaS platforms, expanding into Canada can seem straightforward at the start.  It’s English-speaking, geographically close, and a natural first international market. However, the operational reality is far more complex than most software platforms expect, particularly when it c…

Why Embedded Payments is a Retention Strategy for Vertical SaaS with Joshua Silver, CEO of Rainforest

Joshua Silver has spent two decades in embedded payments. Before co-founding Rainforest, he built Patient Co, a healthcare payments business scaled to billions in processing volume and tens of millions of patients, then spent several years consulting with software founders on building their payment…

Fleet payments and embedded fintech done right with Coast’s CEO Daniel Simon

Fleet payments represent over 10% of total US B2B card spend, yet most fintech companies have overlooked this massive opportunity.  For vertical SaaS platforms serving the physical economy: HVAC, construction, transportation, plumbing — understanding fleet payments is critical to building different…

What the 2026 Embedded Payments Benchmark reveals about vertical SaaS

At Rainforest, we answer hundreds of payments questions everyday. What's an ideal take rate for a healthcare platform with $200M in annual volume? Is 75% a good attach rate? What's a realistic goal for adoption? The reality is that most vertical SaaS platforms have no idea how their embedded paymen…

Building a Payments Business For Your Software Platform: Emi Keshler, Payabli

In this episode, I spoke with Emi Keshler, Director of Partner Development at Payabli. We talked about what a successful embedded payments program looks like. We discussed buyer experience, merchant experience and everything in between. State of Payments survey: It takes about four minutes, anonym…